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Sinopsis
PRINCIPLES OF INTERNET MARKETING: NEW TOOLS AND METHODS FOR WEB DEVELOPERS helps readers understand the "why" behind the "how" of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building a successful Web site.
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Reseña del editor
"Principles of Internet Marketing: New Tools and Methods for Web Developers" helps readers understand the why behind the how of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building a successful Web site.
Biografía del autor
Jay Miletsky is CEO and executive creative director of Mango(formerly PFS Marketwyse), a leading marketing communications agency in the New York metro area. His marketing work has included successful consultation and campaigns for companies including Hershey's, AmerisourceBergen, Emerson Electric, JVC, The Michael C. Fina Company, and more. Miletsky is a featured speaker for numerous companies and seminars as well as a guest lecturer for universities. He is the author of 10 books, including Perspectives on Marketing and Perspectives on Branding, and he blogs regularly at jaymiletsky.com and getperspectives.com. You can follow him on Twitter at http: //twitter.com/jaymiletsky.
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Principles of Internet Marketing: New Tools and Methods for Web Developers (Web Technologies)
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Course Technology, 2009
ISBN 10: 1423903196
ISBN 13: 9781423903192
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Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Acceptable. Used - Acceptable. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Nº de ref. del artículo: Z1-C-057-02629
Cantidad disponible: 1 disponibles
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Principles of Internet Marketing: New Tools and Methods for Web Developers (Web Technologies)
Publicado por
Course Technology, 2009
ISBN 10: 1423903196
ISBN 13: 9781423903192
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.65. Nº de ref. del artículo: G1423903196I3N00
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Principles of Internet Marketing: New Tools and Methods for Web Developers (Web Technologies)
Librería: BennettBooksLtd, North Las Vegas, NV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
paperback. Condición: New. In shrink wrap. Looks like an interesting title! Nº de ref. del artículo: Q-1423903196
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