Sinopsis
Designed for college-level study of advertising this 6 page laminated guide is filled with the answers you need for a solid foundation and understanding of the details. Organized like designer course notes the details build a broader view of the big picture of advertising whether you are a communications major in advertising, or a business major in marketing. Author Maria Siano, PhD is an adjunct professor (John Hopkins & Rutgers) with 20 years of experience as a communications professor making her perfectly suited to fit over 100 pages of coverage into just 6 pages, succinctly written to focus on the facts. There is no better value for maximizing study time at the most reasonable price for any college-level educational supplement.
6 page laminated guide includes:
- History & Principles of Advertising
- Persuasion
- Audiences
- Advertising Process
- Types of Advertising
- Strategic Planning
- Advertising Goals
- Types of Appeal
- Ad Messaging
- Advertising Strategies & Approaches
- Implementing Ad Campaigns
- Measuring Campaign Effectiveness
- Branding
- Non-profit Advertising
- Ethics
"Sinopsis" puede pertenecer a otra edición de este libro.
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Advertising : A Quickstudy Laminated Reference Guide
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Advertising : A Quickstudy Laminated Reference Guide
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Advertising
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Condición: new. Designed for college-level study of advertising this 6 page laminated guide is filled with the answers you need for a solid foundation and understanding of the details. Organized like designer course notes the details build a broader view of the big picture of advertising whether you are a communications major in advertising, or a business major in marketing. Author Maria Siano, PhD is an adjunct professor (John Hopkins & Rutgers) with 20 years of experience as a communications professor making her perfectly suited to fit over 100 pages of coverage into just 6 pages, succinctly written to focus on the facts. There is no better value for maximizing study time at the most reasonable price for any college-level educational supplement. 6 page laminated guide includes: History & Principles of AdvertisingPersuasionAudiencesAdvertising ProcessTypes of AdvertisingStrategic PlanningAdvertising GoalsTypes of AppealAd MessagingAdvertising Strategies & ApproachesImplementing Ad CampaignsMeasuring Campaign EffectivenessBrandingNon-profit AdvertisingEthics Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9781423244110
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Advertising
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Advertising: A Quickstudy Laminated Reference Guide
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Advertising: A Quickstudy Laminated Reference Guide
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Advertising: A Quickstudy Laminated Reference Guide
Publicado por
Quickstudy Reference Guides, 2020
ISBN 10: 1423244117
ISBN 13: 9781423244110
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Paperback. Condición: Brand New. lam chrt n edition. 6 pages. 11.10x8.46x1.34 inches. In Stock. Nº de ref. del artículo: 1423244117
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Advertising: A Quickstudy Laminated Reference Guide
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Advertising
Librería: CitiRetail, Stevenage, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: new. Designed for college-level study of advertising this 6 page laminated guide is filled with the answers you need for a solid foundation and understanding of the details. Organized like designer course notes the details build a broader view of the big picture of advertising whether you are a communications major in advertising, or a business major in marketing. Author Maria Siano, PhD is an adjunct professor (John Hopkins & Rutgers) with 20 years of experience as a communications professor making her perfectly suited to fit over 100 pages of coverage into just 6 pages, succinctly written to focus on the facts. There is no better value for maximizing study time at the most reasonable price for any college-level educational supplement. 6 page laminated guide includes: History & Principles of AdvertisingPersuasionAudiencesAdvertising ProcessTypes of AdvertisingStrategic PlanningAdvertising GoalsTypes of AppealAd MessagingAdvertising Strategies & ApproachesImplementing Ad CampaignsMeasuring Campaign EffectivenessBrandingNon-profit AdvertisingEthics Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Nº de ref. del artículo: 9781423244110
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Advertising
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Calificación del vendedor: 5 de 5 estrellas
Condición: new. Designed for college-level study of advertising this 6 page laminated guide is filled with the answers you need for a solid foundation and understanding of the details. Organized like designer course notes the details build a broader view of the big picture of advertising whether you are a communications major in advertising, or a business major in marketing. Author Maria Siano, PhD is an adjunct professor (John Hopkins & Rutgers) with 20 years of experience as a communications professor making her perfectly suited to fit over 100 pages of coverage into just 6 pages, succinctly written to focus on the facts. There is no better value for maximizing study time at the most reasonable price for any college-level educational supplement. 6 page laminated guide includes: History & Principles of AdvertisingPersuasionAudiencesAdvertising ProcessTypes of AdvertisingStrategic PlanningAdvertising GoalsTypes of AppealAd MessagingAdvertising Strategies & ApproachesImplementing Ad CampaignsMeasuring Campaign EffectivenessBrandingNon-profit AdvertisingEthics Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Nº de ref. del artículo: 9781423244110
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