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Sinopsis
How do you gain influence for an idea? In Breaking Out, idea developer and adviser John Butman shows how the methods of today's most popular "idea entrepreneurs"--including dog psychologist Cesar Millan, French lifestyle guru Mireille Guiliano (French Women Don't Get Fat), TOMS founder Blake Mycoskie, and many others--can help you take an idea public and build influence for it. It isn't easy. Butman argues that the rise of the "ideaplex" (TED, Twitter, NPR, YouTube, online learning, and all the rest) has caused such an explosion in the creation and sharing of ideas that it has become much easier to go public--yet much harder to gain influence. But it can be done. Based on his own experience in advising content experts worldwide, Butman shows how the idea entrepreneur breaks out--by combining personal narrative with rich content, creating many forms of expression (from books to live events), developing real-world practices, and creating "respiration" around the idea such that other people can breathe it in and make it their own. The resulting idea platform can reach many different audience groups and continue to build influence for many years and even decades. If you have an idea and want to make a difference in your organization, build a change movement in your community, or improve the world in some way--this book will get you started on the journey to idea entrepreneurship.
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Acerca del autor
John Butman advises and collaborates with individual content experts and leaders of global companies, not-for-profit institutions, consultancies, and government organizations, helping them shape and express their ideas and establish idea platforms. He has written or collaborated on many books, including New York Times, Boston Globe, BusinessWeek, and Toronto Globe and Mail bestsellers. His firm, Idea Platforms, is based in Cambridge, Massachusetts.
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Breaking Out: How to Build Influence in a World of Competing Ideas
Publicado por
Harvard Business Review Press, 2013
ISBN 10: 1422172805
ISBN 13: 9781422172803
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Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.15. Nº de ref. del artículo: G1422172805I4N10
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Breaking Out
Publicado por
Harvard Business School Press, 2013
ISBN 10: 1422172805
ISBN 13: 9781422172803
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Librería: Majestic Books, Hounslow, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: New. pp. 272. Nº de ref. del artículo: 96295941
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Breaking Out: How to Build Influence in a World of Competing Ideas
Publicado por
Harvard Business Review Press, 2013
ISBN 10: 1422172805
ISBN 13: 9781422172803
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Condición: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: wbs6812177592
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Breaking Out
Publicado por
Harvard Business School Press, 2013
ISBN 10: 1422172805
ISBN 13: 9781422172803
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Librería: Books Puddle, New York, NY, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Condición: New. pp. 272. Nº de ref. del artículo: 2697182682
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Breaking Out : How to Build Influence in a World of Competing Ideas
Publicado por
Harvard Business Review Press, 2013
ISBN 10: 1422172805
ISBN 13: 9781422172803
Antiguo o usado
Tapa dura
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 4369911-6
Cantidad disponible: 3 disponibles
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Breaking Out
Publicado por
Harvard Business Review Press, US, 2013
ISBN 10: 1422172805
ISBN 13: 9781422172803
Nuevo
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Librería: Rarewaves USA, OSWEGO, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: New. How do you gain influence for an idea? In Breaking Out, idea developer and adviser John Butman shows how the methods of today's most popular "idea entrepreneurs"--including dog psychologist Cesar Millan, French lifestyle guru Mireille Guiliano (French Women Don't Get Fat), TOMS founder Blake Mycoskie, and many others--can help you take an idea public and build influence for it. It isn't easy. Butman argues that the rise of the "ideaplex" (TED, Twitter, NPR, YouTube, online learning, and all the rest) has caused such an explosion in the creation and sharing of ideas that it has become much easier to go public--yet much harder to gain influence. But it can be done. Based on his own experience in advising content experts worldwide, Butman shows how the idea entrepreneur breaks out--by combining personal narrative with rich content, creating many forms of expression (from books to live events), developing real-world practices, and creating "respiration" around the idea such that other people can breathe it in and make it their own. The resulting idea platform can reach many different audience groups and continue to build influence for many years and even decades.If you have an idea and want to make a difference in your organization, build a change movement in your community, or improve the world in some way--this book will get you started on the journey to idea entrepreneurship. Nº de ref. del artículo: LU-9781422172803
Cantidad disponible: Más de 20 disponibles
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Breaking Out
Publicado por
Harvard Business Review Press, US, 2013
ISBN 10: 1422172805
ISBN 13: 9781422172803
Nuevo
Tapa dura
Librería: Rarewaves USA United, OSWEGO, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: New. How do you gain influence for an idea? In Breaking Out, idea developer and adviser John Butman shows how the methods of today's most popular "idea entrepreneurs"--including dog psychologist Cesar Millan, French lifestyle guru Mireille Guiliano (French Women Don't Get Fat), TOMS founder Blake Mycoskie, and many others--can help you take an idea public and build influence for it. It isn't easy. Butman argues that the rise of the "ideaplex" (TED, Twitter, NPR, YouTube, online learning, and all the rest) has caused such an explosion in the creation and sharing of ideas that it has become much easier to go public--yet much harder to gain influence. But it can be done. Based on his own experience in advising content experts worldwide, Butman shows how the idea entrepreneur breaks out--by combining personal narrative with rich content, creating many forms of expression (from books to live events), developing real-world practices, and creating "respiration" around the idea such that other people can breathe it in and make it their own. The resulting idea platform can reach many different audience groups and continue to build influence for many years and even decades.If you have an idea and want to make a difference in your organization, build a change movement in your community, or improve the world in some way--this book will get you started on the journey to idea entrepreneurship. Nº de ref. del artículo: LU-9781422172803
Cantidad disponible: Más de 20 disponibles
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Breaking Out
Publicado por
Harvard Business Review Press, 2012
ISBN 10: 1422172805
ISBN 13: 9781422172803
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Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Calificación del vendedor: 5 de 5 estrellas
Condición: New. What can we learn from the people who've successfully taken their ideas to world at large? How can you make your idea break out? From finding your fascination to developing a personal narrative that connects your life to your idea to helping people share that idea, this book can help you have more influence. Num Pages: 272 pages. BIC Classification: KJH. Category: (G) General (US: Trade). Dimension: 241 x 158 x 23. Weight in Grams: 490. . 2012. . . . . Nº de ref. del artículo: V9781422172803
Cantidad disponible: 15 disponibles
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Breaking Out: How to Build Influence in a World of Competing Ideas
Publicado por
Harvard Business Review Press 21.05.2013, 2013
ISBN 10: 1422172805
ISBN 13: 9781422172803
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Librería: Sigrun Wuertele buchgenie_de, Altenburg, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: gut - gebraucht. Gebundene Ausgabe 272 S. Guter altersbedingter Zustand, ohne Namenseintrag ohne Schutzumschlag, Einband etwas bestossen Zustand: 3, gut - gebraucht, Gebundene Ausgabe Harvard Business Review Press , 2013-05-21 272 S. , Breaking Out: How to Build Influence in a World of Competing Ideas, Butman, John. Nº de ref. del artículo: BU226427
Cantidad disponible: 1 disponibles
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Breaking Out
Publicado por
Harvard Business Review Press, 2013
ISBN 10: 1422172805
ISBN 13: 9781422172803
Nuevo
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Librería: Romtrade Corp., STERLING HEIGHTS, MI, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Nº de ref. del artículo: ABNR-232603
Cantidad disponible: 2 disponibles