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Sinopsis
Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business may know Porter's name, many managers misunderstand and misuse his concepts. Understanding Michael Porter sets the record straight, providing the first concise, accessible summary of Porter's revolutionary thinking. Written with Porter's full cooperation by Joan Magretta, his former editor at Harvard Business Review, this new book delivers fresh, clear examples to illustrate and update Porter's ideas. Magretta uses her wide business experience to translate Porter's powerful insights into practice and to correct the most common misconceptions about them--for instance, that competition is about being unique, not being the best; that it is a contest over profits, not a battle between rivals; that strategy is about choosing to make some customers unhappy, not being all things to all customers. An added feature is an original Q&A with Porter himself, which includes answers to managers' FAQs. Eminently readable, this book will enable every manager in your organization to grasp Porter's ideas--and swiftly deploy them to drive your company's success.
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Acerca del autor
Joan Magretta has worked with Michael Porter for almost two decades; she is a Senior Associate at the Institute for Strategy and Competitiveness at Harvard Business School, a McKinsey Award winner, and author of What Management Is, a top pick of its year by The Economist. She was a Bain partner and strategy editor of the Harvard Business Review.
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Understanding Michael Porter : The Essential Guide to Competition and Strategy
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Harvard Business Review Press, 2011
ISBN 10: 1422160599
ISBN 13: 9781422160596
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Understanding Michael Porter: The Essential Guide to Competition and Strategy
Publicado por
Harvard Business Review Press, 2011
ISBN 10: 1422160599
ISBN 13: 9781422160596
Antiguo o usado
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Hardcover. Condición: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.09. Nº de ref. del artículo: G1422160599I4N01
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Understanding Michael Porter: The Essential Guide to Competition and Strategy
Publicado por
Harvard Business Review Press, 2011
ISBN 10: 1422160599
ISBN 13: 9781422160596
Antiguo o usado
Tapa dura
Librería: ThriftBooks-Reno, Reno, NV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.09. Nº de ref. del artículo: G1422160599I3N01
Cantidad disponible: 1 disponibles
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Understanding Michael Porter: The Essential Guide to Competition and Strategy
Publicado por
Harvard Business Review Press, 2011
ISBN 10: 1422160599
ISBN 13: 9781422160596
Antiguo o usado
Tapa dura
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.09. Nº de ref. del artículo: G1422160599I4N00
Cantidad disponible: 1 disponibles
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Understanding Michael Porter: The Essential Guide to Competition and Strategy
Publicado por
Harvard Business Review Press, 2011
ISBN 10: 1422160599
ISBN 13: 9781422160596
Antiguo o usado
Tapa dura
Librería: ThriftBooks-Reno, Reno, NV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.09. Nº de ref. del artículo: G1422160599I4N00
Cantidad disponible: 1 disponibles
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Understanding Michael Porter: The Essential Guide to Competition and Strategy
Publicado por
Harvard Business Review Press, 2011
ISBN 10: 1422160599
ISBN 13: 9781422160596
Antiguo o usado
Tapa dura
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.09. Nº de ref. del artículo: G1422160599I3N01
Cantidad disponible: 1 disponibles
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Understanding Michael Porter: The Essential Guide to Competition and Strategy
Publicado por
Harvard Business Review Press, 2011
ISBN 10: 1422160599
ISBN 13: 9781422160596
Antiguo o usado
Tapa dura
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.09. Nº de ref. del artículo: G1422160599I3N01
Cantidad disponible: 1 disponibles
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Understanding Michael Porter: The Essential Guide to Competition and Strategy
Publicado por
Harvard Business Review Press, 2011
ISBN 10: 1422160599
ISBN 13: 9781422160596
Antiguo o usado
Tapa dura
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.09. Nº de ref. del artículo: G1422160599I3N00
Cantidad disponible: 1 disponibles
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Understanding Michael Porter: The Essential Guide to Competition and Strategy
Publicado por
Harvard Business Review Press, 2011
ISBN 10: 1422160599
ISBN 13: 9781422160596
Antiguo o usado
Tapa dura
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.09. Nº de ref. del artículo: G1422160599I4N01
Cantidad disponible: 1 disponibles
Imagen de archivo
Understanding Michael Porter: The Essential Guide to Competition and Strategy
Publicado por
Harvard Business Review Press, 2011
ISBN 10: 1422160599
ISBN 13: 9781422160596
Antiguo o usado
Tapa dura
Librería: ThriftBooks-Reno, Reno, NV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.09. Nº de ref. del artículo: G1422160599I2N00
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