Total Engagement: How Games and Virtual Worlds Are Changing the Way People Work and Businesses Compete - Tapa dura

Reeves, Byron; Read, J. Leighton

 
9781422146576: Total Engagement: How Games and Virtual Worlds Are Changing the Way People Work and Businesses Compete
Tapa dura
ISBN 10: 142214657X ISBN 13: 9781422146576
Editorial: Harvard Business Review Press, 2009

Sinopsis

Can the workplace be more productive by including avatars, three-dimensional environments, and participant-driven outcomes? This grounded and thought-provoking book by Byron Reeves and Leighton Read proves that it is not only possible, it is inevitable. Implementing components of multiplayer computer games in the workplace will address a host of age-old problems. Games can not only stem boredom and decrease turnover, but also enhancee collaboration and encourage creative leadership. Games require extraordinary teamwork, elaborate data analysis and strategy, recruitment and retention of top players, and quick decision making. Recreating some elements of games - such as positioning tasks within stories, creating internal economies, and implementing participant-driven communication systems - can not only boost employee engagement but overall productivity. Of course, the strong psychological power of games can have both positive and negative consequences for the workplace. That's why it's important to put them into practice correctly from the beginning - and Reeves and Read explain how by showing which good design principles are a powerful antidote to the addictive and stress-inducing potential of games. Supported by specific case studies and years of research, Total Engagement will completely change the way you view both work and play.

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Acerca del autor

Byron Reeves is a professor at Stanford University, and has authored over a hundred published studies on responses to immersive features of media, including games. J. Leighton Read is a physician, inventor, successful biotechnology founder, CEO, and venture capitalist.

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Editorial
Harvard Business Review Press
Año de publicación
2009
Idioma
Inglés
ISBN 10 
142214657X
ISBN 13 
9781422146576
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
288
Contacto del fabricante
no disponible
Persona responsable
no disponible