Unstoppable: Finding Hidden Assets to Renew the Core and Fuel Profitable Growth - Tapa dura

Zook, Chris

 
9781422103661: Unstoppable: Finding Hidden Assets to Renew the Core and Fuel Profitable Growth
Tapa dura
ISBN 10: 1422103668 ISBN 13: 9781422103661
Editorial: Harvard Business Review Press, 2007

Sinopsis

Over the next decade, two out of every three companies will face the challenge of their corporate lives: redefining their core business. Buffeted by global competition and facing an uncertain future, more and more executives will realize that they must make fundamental changes in their core even as they continue delivering the goods and services that keep them in business today. Unstoppable shows these managers how to look deep within their organizations to find undervalued, unrecognized, or underutilized assets that can serve as new platforms for sustainable growth. Drawing on more than thirty interviews with CEOs from companies such as De Beers, American Express, and Samsung, it shows readers how to recognize when the core needs reinvention and how to deploy the "hidden assets" that can be the basis for tomorrow's growth. Building on the author's previous books, Profit from the Core and Beyond the Core, this book shows how any company in crisis can transform itself to become truly unstoppable.

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Acerca del autor

Chris Zook is the head of Bain & Company's global strategy practice.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Harvard Business Review Press
Año de publicación
2007
Idioma
Inglés
ISBN 10 
1422103668
ISBN 13 
9781422103661
Encuadernación
Tapa dura
Número de páginas
190
Contacto del fabricante
no disponible
Persona responsable
no disponible