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The Case Study Handbook: How to Read, Discuss, and Write Persuasively About Cases - Tapa blanda

Ellet, William

 
9781422101582: The Case Study Handbook: How to Read, Discuss, and Write Persuasively About Cases
Tapa blanda
ISBN 10: 1422101584 ISBN 13: 9781422101582
Editorial: Harvard Business Review Press, 2007

Sinopsis

If you're enrolled in an executive education or MBA program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating. In "The Case Study Handbook", William Ellet presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs to read this book.

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Acerca del autor

William Ellet is principal and editor of Training Media Review, a review of business training content and technology, for both live and online training. He has taught students for years about how to read, analyze, and write about business cases in the pre MBA and MBA programs at Harvard Business School.

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Editorial
Harvard Business Review Press
Año de publicación
2007
Idioma
Inglés
ISBN 10 
1422101584
ISBN 13 
9781422101582
Encuadernación
Tapa blanda
Número de páginas
288
Contacto del fabricante
no disponible
Persona responsable
no disponible