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Choice-Based Conjoint Analysis: Models and Designs - Tapa dura

Raghavarao, Damaraju; Wiley, James B.; Chitturi, Pallavi

 
9781420099966: Choice-Based Conjoint Analysis: Models and Designs
Tapa dura
ISBN 10: 1420099965 ISBN 13: 9781420099966
Editorial: Chapman and Hall/CRC, 2010

Sinopsis

Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used to facilitate development and modification of products, services, policies, and programs, specifically ones that can be described in terms of attributes. A specific combination of attributes is called a concept profile. Building on the authors’ significant work in the field, Choice-Based Conjoint Analysis: Models and Designs explores the design of experiment (DOE) issues that occur when constructing concept profiles and shows how to modify commonly used designs for solving DCE and CA problems. The authors provide historical and statistical background and discuss the concepts and inference.

The book covers designs appropriate for four classes of DOE problems: (1) attributes in CA and DCE studies are often ordered; (2) studies increasingly are computer-assisted; (3) choice is often influenced by competition; and (4) constraints may exist on attribute levels. Discussion begins with commonly used "generic" designs. The text then presents designs that avoid "dominated" or "dominating" profiles that may occur with ordered attributes and explores the use of orthogonal polynomials to describe relationships between ordered attribute levels and preference. Computer administration entails limited "screen real estate" for presenting concept profiles. The book covers approaches for subsetting attributes and/or levels to "fit" profiles into available "screen real estate." It then discusses strategies for sequential experimentation. Choice also is influenced by the availability of competing alternatives. The book uses availability and cross-effects designs to illustrate the design and analysis of portfolios and shows the relationship between availability effects and interaction effects in analysis of variance models. The last chapter highlights approaches to experimental design in which constraints are imposed on the levels of attributes. These designs provide the means to untangle the pricing and formulation problems in CA and DCE.

Downloadable resources available at www.routledge.com/9781420099966.

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Acerca del autor

Damaraju Raghavarao is the Laura H. Carnell professor of statistics and chair of the Department of Statistics at Temple University in Philadelphia, Pennsylvania. Dr. Raghavarao is a fellow of the Institute of Mathematical Statistics and the American Statistical Association as well as an elected member of the International Statistical Institute. He earned his Ph.D. from Bombay University.

James B. Wiley is a senior Cochran research fellow in the Department of Marketing and Supply Chain Management and the Department of Statistics at Temple University in Philadelphia, Pennsylvania. Dr. Wiley is also a visiting scholar at the University of Western Sydney. He earned his Ph.D. from the University of Washington.

Pallavi Chitturi is an associate professor of statistics at Temple University in Philadelphia, Pennsylvania. Dr. Chitturi’s research encompasses the areas of design of experiments, quality control, and conjoint analysis. She earned her Ph.D. from the University of Texas at Austin.

De la contraportada

Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used to facilitate development and modification of products, services, policies, and programs. Building on the authors' significant work in the field, this book explores the experimental design issues that occur when constructing concept profiles for DCE and CA studies. It show how to modify commonly used designs and models as well as develop new types of designs for solving DCE and CA problems. Requiring minimal mathematical background, the text explains experimental design concepts through illustrative examples and provides detailed coding of design matrices for standard designs.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Chapman and Hall/CRC
Año de publicación
2010
Idioma
Inglés
ISBN 10 
1420099965
ISBN 13 
9781420099966
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
192
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania