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Data Mining for Design and Marketing (Chapman & Hall/CRC Data Mining and Knowledge Discovery Series) - Tapa dura

Libro 8 de 56: Chapman & Hall/CRC Data Mining and Knowledge Discovery
 
9781420070194: Data Mining for Design and Marketing (Chapman & Hall/CRC Data Mining and Knowledge Discovery Series)
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ISBN 10: 1420070193 ISBN 13: 9781420070194
Editorial: Chapman and Hall/CRC, 2009

Sinopsis

Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems.

The expert contributors discuss how data mining can identify valuable consumer patterns, which aid marketers and designers in detecting consumers’ needs. They also explore visualization tools based on the computational methods of data mining. Discourse analysis, chance discovery, knowledge discovery, formal concept analysis, and an adjacency matrix are just some of the novel approaches covered. The book explains how these methods can be applied to website design, the retrieval of scientific articles from a database, personalized e-commerce support tools, and more.

Through the techniques of data mining, this book demonstrates how to effectively design business processes and develop competitive products and services. By embracing data mining tools, businesses can better understand the behavior and needs of their customers.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Yukio Ohsawa, Katsutoshi Yada

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Chapman and Hall/CRC
Año de publicación
2009
Idioma
Inglés
ISBN 10 
1420070193
ISBN 13 
9781420070194
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
336
Editor
Ohsawa Yukio, Yada Katsutoshi
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania