Smart Language: Readers, Readability, and the Grading of Text - Tapa blanda

DuBay, William H.

 
9781419654398: Smart Language: Readers, Readability, and the Grading of Text
Tapa blanda
ISBN 10: 141965439X ISBN 13: 9781419654398
Editorial: BookSurge Publishing, 2007

Sinopsis

Smart Language is the story of the readability formulas, standard tools in education, government, and business. Early in the 20th century, education in the U.S. was confronted by a changing school population, especially an increase in the second generation of immigrants in secondary schools. In response, there was a new reliance on scientific tools for studying and objectively measuring educational problems. This effort engaged the best minds of the age, including Edward Thorndike, William Gray, and Edgar Dale. Their work led to the first readability formulas. In 1935, surveys revealed that the average readers in the U.S. were adults of limited reading ability. New studies showed how more readable text increases their readership and comprehension. Today, the readability formulas continue to benefit millions of readers throughout the world in many languages. William H. DuBay is a professional writer with 40 years experience in public relations and technical communication.

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Acerca del autor

William H. DuBay is a professional writer with 40 years experience in public relations and technical writing. He currently is a readability consultant in Washington State.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
BookSurge Publishing
Año de publicación
2007
Idioma
Inglés
ISBN 10 
141965439X
ISBN 13 
9781419654398
Encuadernación
Tapa blanda
Número de páginas
158
Contacto del fabricante
Manufactured by Amazon on behalf of the author
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