Project 2000: The Rise and Fall of Oldsmobile Division of General Motors - Tapa blanda

Horvath, Robert J.

 
9781419606007: Project 2000: The Rise and Fall of Oldsmobile Division of General Motors
Tapa blanda
ISBN 10: 141960600X ISBN 13: 9781419606007
Editorial: Createspace Independent Pub, 2006

Sinopsis

Using Oldsmobile's own description, "Project 2000," of its failed business strategy to sell what was once America's best-selling car only through large Wal-Mart style auto-malls, Bob Horvath tells his personal story as one of Olds' best salesmen as well as an Olds owner/dealer-operator, who was driven out of business by General Motors.

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Acerca del autor

After retiring from a career of 40 years with General Motors' Oldsmobile Division, Bob Horvath continues to live in South Florida where he still sells cars. He remains active as a golfer and enjoys visiting with his grandchildren and two sons, who work at automobile dealerships in the Miami area, and taking trips to see his daughter and son-in-law who live in North Carolina.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Createspace Independent Pub
Año de publicación
2006
Idioma
Inglés
ISBN 10 
141960600X
ISBN 13 
9781419606007
Encuadernación
Tapa blanda
Número de páginas
168
Contacto del fabricante
no disponible
Persona responsable
no disponible