Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches

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9781412987776: Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches

In this new edition, Arthur Asa Berger employs his signature style—a practical focus, the use of numerous examples, a step-by-step approach, and humor—to update and enhance this bestselling introductory text. Combining discussions of qualitative and quantitative research methods with a clear and engaging writing style, the book is ideal for beginning research students at both the graduate and undergraduate level.

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About the Author:

Arthur Asa Berger is professor emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. He has published more than 100 articles, numerous book reviews, and more than 60 books. Among his latest books are Media Analysis Techniques, Fourth Edition (2012), The Academic Writer’s Toolkit: A User’s Manual (2008), What Objects Mean: An Introduction to Material Culture (2009), Bali Tourism (2013), Tourism in Japan: An Ethno-Semiotic Analysis (2010), The Culture Theorist’s Book of Quotations (2010), and The Objects of Our Affection: Semiotics and Consumer Culture (2010). He has also written a number of academic mysteries such as Durkheim is Dead: Sherlock Holmes is Introduced to Sociological Theory (2003) and Mistake in Identity: A Cultural Studies Murder Mystery (2005). His books have been translated into nine languages.

Review:

MOConnor normal MOConnor 2 3 2003-09-16T01:11:00Z 2003-09-16T01:14:00Z 1 53 303 sage 2 1 355 10.4219 Clean Clean MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman";} “Berger succeeds in describing this subject – which students often consider ‘boring stuff’ – in an original, interesting and sometimes humorous way. His personal style makes this book easy to read. Berger writes as if he is standing in front of a class, clearly explaining complex material, while telling lots of anecdotes and giving clarifying examples.”

-- Review

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Berger, Arthur Asa
Editorial: SAGE Publications, Inc
ISBN 10: 1412987776 ISBN 13: 9781412987776
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Arthur Asa Berger
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Berger, Arthur Asa
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