Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches - Tapa blanda

Berger, Arthur Asa

 
9781412987776: Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches
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ISBN 10: 1412987776 ISBN 13: 9781412987776
Editorial: SAGE Publications, Inc, 2011

Sinopsis

In this new edition, Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humour - to update and enhance this must-have introductory text. Combining both qualitative and quantitative research methods, the book covers the topics thoroughly and is clearly written and engaging. This book is ideal for beginning research students both at the graduate and undergraduate level because it is clear, concise, and accompanied by many detailed examples.

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Acerca del autor

Arthur Asa Berger is professor emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. He has published more than 100 articles, numerous book reviews, and more than 60 books. Among his latest books are Media Analysis Techniques, Fourth Edition (2012), The Academic Writer's Toolkit: A User's Manual (2008), What Objects Mean: An Introduction to Material Culture (2009), Bali Tourism (2013), Tourism in Japan: An Ethno-Semiotic Analysis (2010), The Culture Theorist's Book of Quotations (2010), and The Objects of Our Affection: Semiotics and Consumer Culture (2010). He has also written a number of academic mysteries such as Durkheim is Dead: Sherlock Holmes is Introduced to Sociological Theory (2003) and Mistake in Identity: A Cultural Studies Murder Mystery (2005). His books have been translated into nine languages.

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Editorial
SAGE Publications, Inc
Año de publicación
2011
Idioma
Inglés
ISBN 10 
1412987776
ISBN 13 
9781412987776
Encuadernación
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Número de edición
2
Número de páginas
341
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9781544332680: Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches

Edición Destacada

ISBN 10:  1544332688 ISBN 13:  9781544332680
Editorial: SAGE Publications, Inc, 2019
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