Health Communication Message Design: Theory and Practice - Tapa blanda

 
9781412986557: Health Communication Message Design: Theory and Practice
Tapa blanda
ISBN 10: 1412986559 ISBN 13: 9781412986557
Editorial: SAGE Publications, Inc, 2011

Sinopsis

The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication. This one-of-a-kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics of audiences. While integrating perspectives from public health and social marketing, this book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Hyunyi Cho (PhD, Michigan State University) is a professor of communication at Ohio State University Her program of research examines the effects of communication on judgments and actions relevant to environmental risk and health risk and the role of messages and the media in social change and behavior change processes.

De la contraportada

Clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns while integrating perspectives from multiple areas including psychology, public health, and social marketing.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
SAGE Publications, Inc
Año de publicación
2011
Idioma
Inglés
ISBN 10 
1412986559
ISBN 13 
9781412986557
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
296
Editor
Cho Hyunyi
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

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