Using Communication Theory: An Introduction to Planned Communication

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9781412948388: Using Communication Theory: An Introduction to Planned Communication
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'Using Communication Theory was a rarity in bridging the gap between ideas and practice. It was itself a model of good communication and in its second, revised edition, it is still a most reliable and accessible guide to the lessons that communication theory and research offer to practitioners, especially in planning for change' - Denis McQuail, Professor emeritus, Univesity of Amsterdam

'Using Communication Theory has became a classic in the education of communication. It is the comprehensive and self-evident source for theories and models, forming the base for the study of professions requiring communication planning' - Larsåke Larsson, Professor, Örebro University Sweden

Review:

Using Communication Theory was a rarity in bridging the gap between ideas and practice. It was itself a model of good communication and in its second, revised edition, it is still a most reliable and accessible guide to the lessons that communication theory and research offer to practitioners, especially in planning for change.

(Denis McQuail)

Using Communication Theory has became a classic in the education of communication. It is the comprehensive and self-evident source for theories and models, forming the base for the study of professions requiring communication planning. (Larsåke Larsson)

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1.

Windahl, Sven; Signitzer, Benno; Olson, Jean T
Editorial: Sage Publications Ltd, United Kingdom (2008)
ISBN 10: 141294838X ISBN 13: 9781412948388
Nuevos Tapa dura Cantidad: 1
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Descripción Sage Publications Ltd, United Kingdom, 2008. Hardback. Estado de conservación: New. 2nd Revised edition. 234 x 180 mm. Language: English . Brand New Book. Using Communication Theory was a rarity in bridging the gap between ideas and practice. It was itself a model of good communication and in its second, revised edition, it is still a most reliable and accessible guide to the lessons that communication theory and research offer to practitioners, especially in planning for change. - Denis McQuail, Professor Emeritus, University of Amsterdam Using Communication Theory has become a classic in the education of communication. It is the comprehensive and self-evident source for theories and models, forming the base for the study of professions requiring communication planning. - Larsake Larsson, Orebro University What does theory have to do with the practice of communication? Communication planning is used daily by thousands of people: public relations practitioners, technical writers, information campaigners, advertising professionals, organization consultants, educators, health communicators and more. Without a solid understanding of communication theory, practitioners have difficulty getting their messages heard. The second edition of this best-selling textbook has been updated with the student firmly in mind. With new learning features that directly engage with the practical side of theory, students will: * Practice what they learn with activities and exercises. * Apply their own experiences to theory through prompts to reflection. * Consolidate their learning with highlighted definitions and lists of key terms. * Take it further with boxed excerpts from classic texts. Showing how theories relate directly to the planning and experience of effective communication, Using Communication Theory - 2nd Edition provides indispensable insights into the practical nature of communication theory. In today s landscape of communication overload, this book remains an essential, authoritative guide for both students and practitioners. Nº de ref. de la librería AAX9781412948388

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Windahl, Sven; Signitzer, Benno; Olson, Jean T
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Windahl, Sven; Signitzer, Benno; Olson, Jean T
Editorial: Sage Publications Ltd, United Kingdom (2008)
ISBN 10: 141294838X ISBN 13: 9781412948388
Nuevos Tapa dura Cantidad: 1
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Descripción Sage Publications Ltd, United Kingdom, 2008. Hardback. Estado de conservación: New. 2nd Revised edition. 234 x 180 mm. Language: English . Brand New Book. Using Communication Theory was a rarity in bridging the gap between ideas and practice. It was itself a model of good communication and in its second, revised edition, it is still a most reliable and accessible guide to the lessons that communication theory and research offer to practitioners, especially in planning for change. - Denis McQuail, Professor Emeritus, University of Amsterdam Using Communication Theory has become a classic in the education of communication. It is the comprehensive and self-evident source for theories and models, forming the base for the study of professions requiring communication planning. - Larsake Larsson, Orebro University What does theory have to do with the practice of communication? Communication planning is used daily by thousands of people: public relations practitioners, technical writers, information campaigners, advertising professionals, organization consultants, educators, health communicators and more. Without a solid understanding of communication theory, practitioners have difficulty getting their messages heard. The second edition of this best-selling textbook has been updated with the student firmly in mind. With new learning features that directly engage with the practical side of theory, students will: * Practice what they learn with activities and exercises. * Apply their own experiences to theory through prompts to reflection. * Consolidate their learning with highlighted definitions and lists of key terms. * Take it further with boxed excerpts from classic texts. Showing how theories relate directly to the planning and experience of effective communication, Using Communication Theory - 2nd Edition provides indispensable insights into the practical nature of communication theory. In today s landscape of communication overload, this book remains an essential, authoritative guide for both students and practitioners. Nº de ref. de la librería AAX9781412948388

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Windahl, Sven; Signitzer, Benno; Olson, Jean T
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ISBN 10: 141294838X ISBN 13: 9781412948388
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Descripción SAGE Publications Ltd, 2008. HRD. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería FJ-9781412948388

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Windahl, Sven; Signitzer, Benno; Olson, Jean T
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ISBN 10: 141294838X ISBN 13: 9781412948388
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Descripción SAGE Publications Ltd, 2008. Hardcover. Estado de conservación: New. 2nd. Nº de ref. de la librería DADAX141294838X

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Windahl, Sven; Signitzer, Benno; Olson, Jean T
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ISBN 10: 141294838X ISBN 13: 9781412948388
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Descripción Sage Pubns Ltd, 2008. Hardcover. Estado de conservación: Brand New. 2nd edition. 302 pages. 9.25x7.50x0.75 inches. In Stock. Nº de ref. de la librería __141294838X

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Windahl, Sven; Signitzer, Benno; Olson, Jean T
ISBN 10: 141294838X ISBN 13: 9781412948388
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Descripción 2008. Paperback. Estado de conservación: New. 2nd. 191mm x 23mm x 234mm. Paperback. Using Communication Theory was a rarity in bridging the gap between ideas and practice. It was itself a model of good communication and in its second, revised edition, it is s.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 302 pages. 0.703. Nº de ref. de la librería 9781412948388

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