Investigating Audiences - Tapa blanda

Ruddock, Andy

 
9781412922708: Investigating Audiences
Tapa blanda
ISBN 10: 1412922704 ISBN 13: 9781412922708
Editorial: SAGE Publications Ltd, 2007

Sinopsis

Picking up on some of the themes developed in his critically acclaimed book Understanding Audiences (SAGE, 2000), this new book on audience research focuses on qualitative methods and will draw upon students′ own media experience.

The book is divided into chapters that deal with audience research in terms of concepts and topics. Regarding concepts, Investigating Audiences is firmly grounded within interpretive approaches to studying viewers, readers and listeners.

Further to this, the book looks at the different ways in which media influence can be accessed and the attendant methodological consequences. These issues are then applied to a survey of recent scholarship on a variety of topics such as violence, pornography, video gaming, and children and advertising.

Investigating Audiences will be very useful for undergraduates in media studies/mass communications courses containing qualitative research components and dealing with cultural studies themes and approaches to audience studies.

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Acerca del autor

Andy Ruddock lectures in Communications and Media Studies at Monash University. He has authored four books on researching media influence. Andy is known for his work on Cultivation Theory. He has published over 50 book chapters and journal articles, applying this theory to media violence, gaming, reality TV, political celebrity pornography, drug and alcohol abuse, sport and media education. Andy is currently writing Cultivation Theory and Digital Media Challenges. This new book details the history of cultivation theory and explains its relevance to contemporary “isms”; activism, sexism, Trumpism, and extremism.

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Editorial
SAGE Publications Ltd
Año de publicación
2007
Idioma
Inglés
ISBN 10 
1412922704
ISBN 13 
9781412922708
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
200
Contacto del fabricante
no disponible
Persona responsable
Buchpark GmbH
gpsr@buchpark.de

Krügerweg 1
Trebbin
Brandenburg
14959
Alemania

Otras ediciones populares con el mismo título

9781412922692: Investigating Audiences

Edición Destacada

ISBN 10:  1412922690 ISBN 13:  9781412922692
Editorial: SAGE Publications Ltd, 2007
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