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Sinopsis
Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining along the way the changes and development of the role of the PR practitioner.
With interviews and ′day in the life′ examples from a wide range of professionals in the industry students will learn what PR practitioners do, what they think and how the industry really works. Putting the student first, this book:
- Gives a grounded, critical coverage of the history and theory of PR, so students understand not just the what but the how and why
- Covers all aspects of PR in practice, from in-house and consultancies to government, sport, NGO and corporate PR
- Packs each chapter with case studies, anecdotes from the field and career advice from expert PR professionals
- Helps easy revision with exercises, summaries and checklist.
Highly accessible and engaging, there is no better headstart to understanding what PR is all about. It is the perfect text for any students encountering public relations theory and practice for the first time.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Keith Butterick has worked in journalism and Public Relations. His career started in local newspapers before specialising in magazine journalism and finance and business journalism. His work as a business journalist included Business Editor of ‘Yorkshire on Sunday’ editor of various trade publications such as ‘Caring Today’ and ‘Private Wealth Advisor’, ‘Business in Yorkshire’.
He launched and edited two successful business magazines ‘Finance North’ and ‘Northern Business and Finance’. He was twice the winner of the Industrial Society/Texaco Industrial Society of Industrial Journalist of the Year and shortlisted twice in the British Society of Magazine Editors business magazine section. He was also Northern Business Journalist of the Year on two occasions.
In Public Relations he has worked across a number of sectors, in both Public Relations consultancies and as in-house PR practitioner for a public company handling media and investor relations. His working experience includes consumer PR he was a director of a financial public relations where he worked on the flotation of a number of companies. He has also worked in public affairs. He also worked as press officer for the Labour Party during general and European elections.
He is one of the few researchers in the UK working in the field of business and financial journalism, his book, Collusin and Complacency: A Critical Introduction too Business and Financial Journalism will be published October 2015.
A former Councillor and with his experience has advised Local authorities on communication strategy and carrying out communication audits. He also advises many large scale companies on Public Liaison Panels, he is an expert on community engagement and has run many consultation programmes on behalf of clients.
De la contraportada
Exciting, engaging and dealing with both the theory and day-to-day practice of public relations, this is a conscise and approachable alternative to the larger, dryer and more expensive textbooks currently on the market.
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Introducing Public Relations: Theory And Practice
Publicado por
SAGE Publications Inc, United States, Thousand Oaks, 2011
ISBN 10: 1412921155
ISBN 13: 9781412921152
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Fine. Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining along the way the changes and development of the role of the PR practitioner. With interviews and day in the life examples from a wide range of professionals in the industry students will learn what PR practitioners do, what they think and how the industry really works. Putting the student first, this book: Gives a grounded, critical coverage of the history and theory of PR, so students understand not just the what but the how and why Covers all aspects of PR in practice, from in-house and consultancies to government, sport, NGO and corporate PR Packs each chapter with case studies, anecdotes from the field and career advice from expert PR professionals Helps easy revision with exercises, summaries and checklist. Highly accessible and engaging, there is no better headstart to understanding what PR is all about. It is the perfect text for any students encountering public relations theory and practice for the first time. Nº de ref. del artículo: GOR012468338
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EUR 6,41
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Imagen de archivo
Introducing Public Relations: Theory And Practice
Publicado por
SAGE Publications Inc, United States, Thousand Oaks, 2011
ISBN 10: 1412921155
ISBN 13: 9781412921152
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining along the way the changes and development of the role of the PR practitioner. With interviews and day in the life examples from a wide range of professionals in the industry students will learn what PR practitioners do, what they think and how the industry really works. Putting the student first, this book: Gives a grounded, critical coverage of the history and theory of PR, so students understand not just the what but the how and why Covers all aspects of PR in practice, from in-house and consultancies to government, sport, NGO and corporate PR Packs each chapter with case studies, anecdotes from the field and career advice from expert PR professionals Helps easy revision with exercises, summaries and checklist. Highly accessible and engaging, there is no better headstart to understanding what PR is all about. It is the perfect text for any students encountering public relations theory and practice for the first time. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR007169712
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Introducing Public Relations: Theory and Practice
Publicado por
SAGE Publications Ltd, 2011
ISBN 10: 1412921155
ISBN 13: 9781412921152
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Introducing Public Relations: Theory and Practice
Publicado por
SAGE Publications Ltd, 2011
ISBN 10: 1412921155
ISBN 13: 9781412921152
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Paperback
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Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.05. Nº de ref. del artículo: G1412921155I3N00
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Introducing Public Relations : Theory and Practice
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SAGE Publications, Limited, 2011
ISBN 10: 1412921155
ISBN 13: 9781412921152
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Introducing Public Relations: Theory and Practice
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Sage Publications Ltd, 2011
ISBN 10: 1412921155
ISBN 13: 9781412921152
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Introducing Public Relations : Theory and Practice
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SAGE Publications Ltd, 2011
ISBN 10: 1412921155
ISBN 13: 9781412921152
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Introducing Public Relations: Theory and Practice
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SAGE Publications Ltd, 2011
ISBN 10: 1412921155
ISBN 13: 9781412921152
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Introducing Public Relations : Theory and Practice
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SAGE Publications Ltd, 2011
ISBN 10: 1412921155
ISBN 13: 9781412921152
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Introducing Public Relations: Theory and Practice
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SAGE Publications Inc, 2011
ISBN 10: 1412921155
ISBN 13: 9781412921152
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