Consumer Behavior I: Research and Influences (SAGE Library in Business and Management) - Tapa dura

 
9781412908412: Consumer Behavior I: Research and Influences (SAGE Library in Business and Management)
Tapa dura
ISBN 10: 1412908418 ISBN 13: 9781412908412
Editorial: SAGE Publications Ltd, 2005

Sinopsis

This landmark work contains classic and contemporary writings, including the most widely cited and influential papers that examine consumer behaviour as a field of study. The first volume addresses the question: ′how do we study consumers?′ and provides the theoretical and historical context for the debates about consumer behaviour research captured in the following volumes. The second volume examines consumer decision-making; and the third volume examines consumer socialization, concentrating particularly on studies of childhood, children and family consumer behaviour.

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Reseña del editor

This landmark work contains classic and contemporary writings, including the most widely cited and influential papers that examine consumer behaviour as a field of study. The first volume addresses the question: 'how do we study consumers?' and provides the theoretical and historical context for the debates about consumer behaviour research captured in the following volumes. The second volume examines consumer decision-making; and the third volume examines consumer socialization, concentrating particularly on studies of childhood, children and family consumer behaviour.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
SAGE Publications Ltd
Año de publicación
2005
Idioma
Inglés
ISBN 10 
1412908418
ISBN 13 
9781412908412
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
1272
Editor
Hogg Margaret K.
Contacto del fabricante
no disponible
Persona responsable
no disponible