Marketing Essentials - Tapa blanda

Dibb, Sally; Simkin, Lyndon

 
9781408073681: Marketing Essentials
Tapa blanda
ISBN 10: 1408073684 ISBN 13: 9781408073681
Editorial: Cengage Learning EMEA, 2013

Sinopsis

Marketing Essentials 2e explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This comprehensive text is easy to read, reflects accurately the current thinking in the world of marketing and is informative, interesting and topical. Marketing Essentials follows a logical structure enabling students to clearly see how effective marketing requires an analysis of the market place, the recommendation of a marketing strategy and the implementation of the desired strategy. Marketing Essentials is ideal for use on introductory marketing modules at both undergraduate and MBA level. The strategic content of the text makes it suitable for use on strategic marketing, marketing analysis and marketing management courses.

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Acerca de los autores

Sally Dibb is Professor in Marketing and Society, Centre for Business in Society, Coventry University, UK.

Lyndon Simkin is Executive Director of the Centre for Business in Society and Professor of Strategic Marketing in the Faculty of Business and Law, Coventry University, UK.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Cengage Learning EMEA
Año de publicación
2013
Idioma
Inglés
ISBN 10 
1408073684
ISBN 13 
9781408073681
Encuadernación
Tapa blanda
Número de edición
2
Número de páginas
512
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9781408075920: Marketing essentials

Edición Destacada

ISBN 10:  140807592X ISBN 13:  9781408075920
Editorial: Cengage Learning, 2013
Tapa blanda