Artículos relacionados a International Marketing Strategy

International Marketing Strategy - Tapa blanda

Doole, Isobel; Lowe, Robin

 
9781408044070: International Marketing Strategy
Tapa blanda
ISBN 10: 1408044072 ISBN 13: 9781408044070
Editorial: Cengage Learning EMEA, 2012

Sinopsis

"International Marketing Strategy" has been developed to help the reader learn, understand and practice a number of elements of the international marketing strategy process. The process involves the analysis of a situation, development of a strategy against a background of a number of strategic options and the implementation of the chosen option. This edition will continue to provide a framework, within the parts and chapter structure, in which to understand and evaluate the factors that should be taken into account.

"Sinopsis" puede pertenecer a otra edición de este libro.

Críticas

TABLE OF CONTENTS PART 1 ANALYSIS 1 An introduction to international marketing 2 The international trading environment 3 Social and cultural considerations in international marketing 4 International marketing research and opportunity analysis Part 1 Integrative Learning Activity PART 2 STRATEGY DEVELOPMENT 5 International niche marketing strategies for small and medium-sized enterprises (SMEs) 6 Global strategies 7 Market entry strategies 8 International product and service management Part 2 Integrative Learning Activity PART 3 IMPLEMENTATION 9 International communications 10 The management of international distribution and logistics 11 Pricing for international markets 12 International marketing implementation through enabling technologies Part 3 Integrative Learning Activity

Reseña del editor

"International Marketing Strategy" has been developed to help the reader learn, understand and practice a number of elements of the international marketing strategy process. The process involves the analysis of a situation, development of a strategy against a background of a number of strategic options and the implementation of the chosen option. This edition will continue to provide a framework, within the parts and chapter structure, in which to understand and evaluate the factors that should be taken into account.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Cengage Learning EMEA
Año de publicación
2012
Idioma
Inglés
ISBN 10 
1408044072
ISBN 13 
9781408044070
Encuadernación
Tapa blanda
Número de páginas
250
Contacto del fabricante
no disponible
Persona responsable
Buchpark GmbH
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