The Strategy Reader - Tapa blanda

 
9781405126878: The Strategy Reader
Tapa blanda
ISBN 10: 1405126876 ISBN 13: 9781405126878
Editorial: Wiley-Blackwell, 2004

Sinopsis

The second edition of this successful Strategy Reader retains many of the classic readings from the previous edition, such as those by Porter, Mintzberg, Grant, Hamel and Prahalad, while adding more recent top-quality articles by prominent international scholars such as Shapiro, Teece, Hitt and Miller.

  • New topics covered include corporate social responsibility, new technology, ethics, strategic alliances, corporate parenting, diversification, and chaos/complexity theory.
  • Guides students through the literature with extensive editorial commentary.
  • Provides an ideal accompaniment to any major strategy textbook.
  • Also of interest to managers seeking to broaden their understanding of the strategic issues facing their organization.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Susan Segal-Horn is Professor of International Strategy at the Open University Business School, where she is also Chair of the Strategy MBA Programme. She is the co-author of The Dynamics of International Strategy (1999) and editor of The Challenge of International Business (1994).

De la contraportada

Made up of many classic articles, this popular <i>Strategy Reader</i> provides a remarkable overview of continuing debates in the field of strategic management. In an extended introduction, the editor gives an overview of the development of the field of strategic management. Introductions to each section explain the thinking in each article. <br /> <p>The second edition retains many of the classic readings from the previous edition, including those by Porter, Mintzberg, Grant, Hamel and Prahalad, while adding more recent top-quality articles by prominent international scholars such as Teece, Pascale, Bartlett and Ghoshal, Shapiro, Hitt and Ireland, Miller, and Birkinshaw. Topics covered by these new readings include ethics in strategy, corporate social responsibility, dynamic capabilities, managing strategic change, modularity in products and organisations, corporate parenting, diversification and performance, strategic alliances, evolution of the transnational, chaos/complexity theory and strategic failure.<br /> </p> <p>Designed to be used with any major textbook, <i>The Strategy Reader</i> will provide the basic structure for any course in strategic management. It will appeal to students and to managers seeking to broaden their understanding of the strategic issues facing their organization.</p>

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Wiley-Blackwell
Año de publicación
2004
Idioma
Inglés
ISBN 10 
1405126876
ISBN 13 
9781405126878
Encuadernación
Tapa blanda
Número de páginas
567
Editor
Segal-Horn Susan
Contacto del fabricante
no disponible
Persona responsable
no disponible