Contemporary strategy analysis - Tapa blanda

Acerca del autor

Robert M. Grant is Professor of Management at Georgetown University. He is also on the editorial boards of Strategic Management Journal and Strategy and Leadership. His business experience ranges from producing meat pies (Kraft Foods) and retreading tires (Firestone), to strategy consulting with American Express, ENI, and other companies. He is also the author of Cases to Accompany Contemporary Strategy Analysis Fifth Edition (Blackwell, 2005).

De la contraportada

This best-selling text has gained widespread recognition for its rigorous approach to business strategy analysis. Introducing students to the fundamental concepts and principles of strategy, it reflects current academic thinking and management practice, and gives students the tools they need to formulate and implement strategies that will enhance the performance of their organizations.

Now in its fifth edition, the book has been thoroughly revised and updated to:

• feature additional material on the strategic planning processes within companies
  
• reflect recent work in the areas of resources and capabilities, industry evolution, and global strategy and the multinational company
  
• include revisions to the section on knowledge management to reflect the maturing of this field
  
• provide a more integrated view of corporate scope, and the organization and management of the multi-business firm
  
• reconsider the shareholder value model, with more coverage of values and corporate social responsibility

Additional support is available at www.blackwellpublishing.com/grant. The website features a Guide for Instructors, downloadable PowerPoint slides, and a selection of new cases to help lecturers plan their courses and make teaching even easier.