Explaining Consumer Choice - Tapa dura

Foxall, G.

 
9781403998620: Explaining Consumer Choice

Sinopsis

What We Have To Explain Coming to Terms with Intentionality Consumer Choice Inside Out Consumer Choice in Process Implications for Marketing Management and Public Policy

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Acerca del autor

GORDON R. FOXALL is Distinguished Research Professor at Cardiff University, UK. He is a graduate of the Universities of Birmingham (PhD business) and Strathclyde (PhD psychology), and holds a higher doctorate of the University of Birmingham (DSocSc). He is a Fellow of both the British Psychological Society (FBPsS) and the British Academy of Management (FBAM), and an Academician of the Academy of Learned Societies for the Social Sciences (AcSS).

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9781349547111: Explaining Consumer Choice

Edición Destacada

ISBN 10:  1349547115 ISBN 13:  9781349547111
Editorial: Palgrave Macmillan, 2014
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