The Brand Glossary - Tapa blanda

Interbrand

 
9781403998095: The Brand Glossary

Sinopsis

Interbrand, the leading authority in brand consulting and design, has produced this detailed and comprehensive companion for branding professionals, academics and students. Recognizing that the practice of branding is widely accepted as a key management function, Interbrand has provided the seminal guide for brand terms, processes and best practices.

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Acerca del autor

JEFF SWYSTUN is Global Director of Interbrand. Interbrand is the world's leading branding consultancy and the company has worked with leading global brands. The book contains contributions from leading branding experts at Interbrand.

"Sobre este título" puede pertenecer a otra edición de este libro.

Otras ediciones populares con el mismo título

9781349546725: The Brand Glossary

Edición Destacada

ISBN 10:  1349546720 ISBN 13:  9781349546725
Editorial: Palgrave Macmillan, 2006
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