Understanding and Profiting from Intellectual Property: A Guide for Practitioners and Analysts - Tapa dura

Yang, Deli

 
9781403991720: Understanding and Profiting from Intellectual Property: A Guide for Practitioners and Analysts
Tapa dura
ISBN 10: 1403991723 ISBN 13: 9781403991720
Editorial: AIAA, 2008

Sinopsis

As a business subject and as a practice, intellectual property (IP) has gained in importance in recent decades. Understanding and
Profiting from Intellectual Property offers a guide on how to profit from IP , particularly in a global business context. It presents the IP fundamentals, environments, management and strategies in a way which is relevant to both business practice and research. It will enable practitioners to devise a plan based on logically adopted strategic and managerial approaches to commercializing an IP internationally. Providing the reader with a critical understanding on theory and practice from the perspective of international managers, this volume delineates various themes with the help of supporting cases and statistics, and explores the strategic importance of IP to corporate success.

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Acerca del autor

DELI YANG is R. Burr and D. Clark Professor in International Business at Trinity University, San Antonio, Texas, USA. She has a BSc in Economics, an MBA and MSc in IB, and a PhD of Management Science in International Management of Intellectual Property. Before embarking on her academic career, she also had professional experience in government policy and international trading. Since the early 1990s, she has been researching IP from the IB angle. She has also been collaborating with multinationals and academics across the world on projects related to IP businesses. As a consultant of the World IP Organization, UN, she has been actively involved with benchmarking global IP systems.

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Editorial
AIAA
Año de publicación
2008
Idioma
Inglés
ISBN 10 
1403991723
ISBN 13 
9781403991720
Encuadernación
Tapa dura
Número de páginas
334
Contacto del fabricante
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Otras ediciones populares con el mismo título

9781349543168: Understanding and Profiting from Intellectual Property: A guide for Practitioners and Analysts

Edición Destacada

ISBN 10:  1349543160 ISBN 13:  9781349543168
Editorial: Palgrave Macmillan, 2008
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