Multinationals on the Periphery - Tapa dura

Benito, Gabriel; Narula, Rajneesh

 
9781403991669: Multinationals on the Periphery
Tapa dura
ISBN 10: 1403991669 ISBN 13: 9781403991669
Editorial: AIAA, 2007

Sinopsis

Multinational enterprises have increasingly sought to organise their activities internationally in order to achieve greater efficiency and better optimisation of their market share and rent generation. However, MNEs do not regard all locations as being equivalent. Smaller economies and less-developed countries are not as attractive because of their limited market size, under-developed location advantages or their lack of proximity to other locations. This book focuses on how MNE activity both to and from peripheral economies differs from MNEs associated with "core" economies.

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Acerca del autor

GABRIEL BENITO is Professor and Head of the Department of Strategy and Logistics at BI Norwegian School of Management, Oslo, Norway. RAJNEESH NARULA is Professor and Director of the Centre of International Business and Strategy at the University of Reading Business School, UK.

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Editorial
AIAA
Año de publicación
2007
Idioma
Inglés
ISBN 10 
1403991669
ISBN 13 
9781403991669
Encuadernación
Tapa dura
Número de páginas
288
Contacto del fabricante
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Otras ediciones populares con el mismo título

9781349543069: Multinationals on the Periphery

Edición Destacada

ISBN 10:  1349543063 ISBN 13:  9781349543069
Editorial: Palgrave Macmillan, 2007
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