Artículos relacionados a Brandsimple: How the Best Brands Keep it Simple and...
Sinopsis
Book by Adamson Allen P
"Sinopsis" puede pertenecer a otra edición de este libro.
Críticas
Reviews for the hardback:
'Allen Adamson reminds us that a product is out there but a brand is in our mind. A great brand is based on a simple idea that is unique and relevant. He supplies guidelines and dozens of examples that will inspire the reader who is hoping to develop a breakthrough brand idea.' - Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, USA
'In this highly informative and entertaining book, Adamson cuts to the chase about what does and doesn't matter with branding. From his unique vantage point as a leader of the world's premier brand consultancy, he offers a wealth of examples to cogently argue that less can be more. Any marketer will enjoy and learn from this engaging book.' - Kevin Keller, Tuck School of Business at Dartmouth, USA
'It takes a long time to build a brand and a long time to kill one, so it pays to know what you're doing. If someone asked me for one book to read on brands - what they are and how to build them, I'd direct him or her to BrandSimple. Allen Adamson has captured basic and enduring brand concepts, explained them lucidly, and demonstrated their validity with lots of relevant case histories. The book lives up to its title.' - Kenneth Roman, formerly Chairman/CEO, Ogilvy & Mather Worldwide
'In the new economic world order dominated by excess supply and a powerful drive toward commoditization, the future product and service winners will be the stronger brands. Allen Adamson's BrandSimple paves the way to the building of enduring, powerful brands. A must-read from the leader of the world's greatest brand consultancy.' - Peter Georgescu, formerly Chairman/CEO of Young & Rubicam and author of The Source of Success: Five Enduring Principles at the Heart of Real Leadership
'In a world of communication bombardment, excessive choice, and increasingly rapid change, there is a large premium in effectively managing the signals that define a brand. The author draws from his rich experience and from examples in multiple industries to distill the simple principles that can make manageable the most complex marketing issues.' - Toni Belloni, COO, LVMH Group
'In this wonderfully engaging book, Allen Adamson explains why the best, most successful brands are based on ideas that are simple to understand. In a world inundated with brands, Allen makes it clear how and why the most powerful brands know the secret is simple.' - Beth Comstock, President, Digital Media, NBC Universal
'BrandSimple is a must-read for building and maintaining a powerful brand. Adamson cuts to the chase on what's important for brand success.' - Eric Kessler, President, Sales and Marketing, HBO
'This book will help you see that the greatest brand opportunity might be right in front of your nose, but maybe too close to see. It illustrates how the simplest of notions will translate to a complex set of expectations that a true brand must live up to. And it is written in a way that is elegantly simple-a book that both veterans and novices will delight in.' - Ed Faruolo, VP, Brand Strategy & Integration, CIGNA Corporation
Reseña del editor
Drawing on his years of experience working with some of the world's top brands, from GE to IBM, Adamson shows how to communicate with customers and make your brand resonate. He also gives a behind-the-scenes look at his work with traditional names as well as newcomers like iPod, explaining what they do right and wrong.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialPalgrave Macmillan
- Año de publicación2006
- ISBN 10 1403974055
- ISBN 13 9781403974051
- EncuadernaciónTapa dura
- IdiomaInglés
- Número de páginas256
Comprar nuevo
Ver este artículo
EUR 35,07
EUR 11,89 gastos de envío desde Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío
Resultados de la búsqueda para Brandsimple: How the Best Brands Keep it Simple and...
Imagen de archivo
BrandSimple: How the Best Brands Keep it Simple and Succeed
Publicado por
Palgrave Macmillan, 2006
ISBN 10: 1403974055
ISBN 13: 9781403974051
Antiguo o usado
Tapa dura
Librería: SecondSale, Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Nº de ref. del artículo: 00083358353
Cantidad disponible: 1 disponibles
Imagen de archivo
BrandSimple: How the Best Brands Keep it Simple and Succeed
Publicado por
Palgrave Macmillan, 2006
ISBN 10: 1403974055
ISBN 13: 9781403974051
Antiguo o usado
Tapa dura
Librería: SecondSale, Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Nº de ref. del artículo: 00037212333
Cantidad disponible: 1 disponibles
Imagen de archivo
BrandSimple: How the Best Brands Keep it Simple and Succeed
Publicado por
Palgrave Macmillan, 2006
ISBN 10: 1403974055
ISBN 13: 9781403974051
Antiguo o usado
Tapa dura
Librería: Gulf Coast Books, Memphis, TN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
hardcover. Condición: Fair. Nº de ref. del artículo: 1403974055-4-31963200
Cantidad disponible: 1 disponibles
Imagen de archivo
BrandSimple: How the Best Brands Keep it Simple and Succeed
Publicado por
Palgrave Macmillan, 2006
ISBN 10: 1403974055
ISBN 13: 9781403974051
Antiguo o usado
Tapa dura
Librería: Your Online Bookstore, Houston, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Good. Nº de ref. del artículo: 1403974055-3-24902508
Cantidad disponible: 1 disponibles
Imagen de archivo
Brandsimple : How the Best Brands Keep It Simple and Succeed
Publicado por
Palgrave Macmillan, 2006
ISBN 10: 1403974055
ISBN 13: 9781403974051
Antiguo o usado
Tapa dura
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: GRP65369514
Cantidad disponible: 1 disponibles
Imagen de archivo
Brandsimple : How the Best Brands Keep It Simple and Succeed
Publicado por
Palgrave Macmillan, 2006
ISBN 10: 1403974055
ISBN 13: 9781403974051
Antiguo o usado
Tapa dura
Librería: Better World Books: West, Reno, NV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: GRP65369514
Cantidad disponible: 1 disponibles
Imagen de archivo
Brandsimple: How the Best Brands Keep It Simple and Succeed
Publicado por
Palgrave MacMillan, 2006
ISBN 10: 1403974055
ISBN 13: 9781403974051
Antiguo o usado
Tapa dura
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.2. Nº de ref. del artículo: G1403974055I4N00
Cantidad disponible: 1 disponibles
Imagen de archivo
BrandSimple: How the Best Brands Keep it Simple and Succeed
Publicado por
Palgrave Macmillan, 2006
ISBN 10: 1403974055
ISBN 13: 9781403974051
Antiguo o usado
Tapa dura
Librería: Bulk Book Warehouse, Rotterdam, NY, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Shows minimal wear such as frayed or folded edges, minor rips and tears, and/or slightly worn binding. May have stickers and/or contain inscription on title page. No observed missing pages. Nº de ref. del artículo: 581V6C0007ET_ns
Cantidad disponible: 1 disponibles
Imagen de archivo
BrandSimple: How the Best Brands Keep it Simple and Succeed
Publicado por
Palgrave Macmillan, 2006
ISBN 10: 1403974055
ISBN 13: 9781403974051
Antiguo o usado
Tapa dura
Librería: Midtown Scholar Bookstore, Harrisburg, PA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Good. Good - Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name - GOOD Standard-sized. Nº de ref. del artículo: M1403974055Z3
Cantidad disponible: Más de 20 disponibles
Imagen de archivo
Brandsimple: How the Best Brands Keep it Simple and Succeed
Publicado por
Palgrave Macmillan, 2006
ISBN 10: 1403974055
ISBN 13: 9781403974051
Antiguo o usado
Tapa dura
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR004160218
Gastos de envío:
EUR 6,66
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío
Cantidad disponible: 1 disponibles