Mastering the Globalization of Business: 12 (Master Series (Business)) - Tapa blanda

Cartwright, Roger

 
9781403921499: Mastering the Globalization of Business: 12 (Master Series (Business))
Tapa blanda
ISBN 10: 1403921490 ISBN 13: 9781403921499
Editorial: Palgrave, 2004

Sinopsis

The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late 20th and early 21st-century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. The material goes on to look at the global implications for customer relationships, marketing, human resources, finance and information. These are areas in which a narrow, national view is becoming increasingly of less value to the student. The book includes questions and case studies to aid understanding.

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Acerca del autor

ROGER CARTWRIGHT is former Director of the Centre for Customer Relations and Deputy Head of the Faculty of Business Management and Computing at Perth College, UK.

Roger has worked with a large number of organisations, and is the author of a range of books designed for students and practitioners.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Palgrave
Año de publicación
2004
Idioma
Inglés
ISBN 10 
1403921490
ISBN 13 
9781403921499
Encuadernación
Tapa blanda
Número de páginas
216
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

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