Organising Knowledge: Methods and Case Studies - Tapa dura

 
9781403916617: Organising Knowledge: Methods and Case Studies
Tapa dura
ISBN 10: 1403916616 ISBN 13: 9781403916617
Editorial: AIAA, 2004

Sinopsis

The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research. Besides theoretical discussions of different approaches to and definitions of knowledge, as well as methods for knowledge organization, several case studies in the field of marketing management are presented. Questions of research design, adequate choice of methodologies and practical relevance of the results are addressed.

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Acerca del autor

JOHANNES GADNER is a researcher at and secretary of the Institute of Knowledge Organization, Vienna, where his main research interests include knowledge organisation, cognitive science, epistemology and hermeneutics. - RENATE BUBER is Assistant Professor in Marketing at the University of Economics and Business Administration, Vienna. She has been Visiting Professor at the Institute for Institutional Studies at Rhamkhamhaeng University, Bangkok, Thailand. She currently heads a two-year research project on consumer behaviour. - LYN RICHARDS is Director of Research Services at QSR International, Melbourne, Australia. She is the author of a number of books and has taught qualitative methods and qualitative software to thousands of researchers all over the world. -

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Editorial
AIAA
Año de publicación
2004
Idioma
Inglés
ISBN 10 
1403916616
ISBN 13 
9781403916617
Encuadernación
Tapa dura
Número de páginas
250
Editor
Gadner Johannes, Buber Renate, Richards Lyn
Contacto del fabricante
Springer Nature Customer Service Center GmbH
ProductSafety@springernature.com

Europaplatz 3,69115 Heidelberg, Germany
Heidelberg
69115
Alemania

Otras ediciones populares con el mismo título

9781349512904: Organising Knowledge: Methods and Case Studies

Edición Destacada

ISBN 10:  1349512907 ISBN 13:  9781349512904
Editorial: Palgrave Macmillan, 2003
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