Artículos relacionados a Applying Qualitative Methods to Marketing Management...

Applying Qualitative Methods to Marketing Management Research - Tapa dura

 
9781403916600: Applying Qualitative Methods to Marketing Management Research
Tapa dura
ISBN 10: 1403916608 ISBN 13: 9781403916600
Editorial: AIAA, 2004

Sinopsis

Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research. It explains different ways of making and analyzing data with qualitative tools, and it describes the generation of results working for researchers as well as for practitioners in marketing management. Teachers and students in marketing and research methodology, as well as researchers and practitioners in marketing management will find useful material on research methods and case study research.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

RENATE BUBER is Assistant Professor in Marketing at the University of Economics and Business Administration, Vienna. She has been Visiting Professor at the Institute for Institutional Studies at Rhamkhamhaeng University, Bangkok, Thailand. She currently heads a two-year research project on consumer behaviour. - JOHANNES GADNER is a researcher at and secretary of the Institute of Knowledge Organization, Vienna, where his main research interests include knowledge organisation, cognitive science, epistemology and hermeneutics. - LYN RICHARDS is Director of Research Services at QSR International, Melbourne, Australia. She is the author of a number of books and has taught qualitative methods and qualitative software to thousands of researchers all over the world.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
AIAA
Año de publicación
2004
Idioma
Inglés
ISBN 10 
1403916608
ISBN 13 
9781403916600
Encuadernación
Tapa dura
Número de páginas
316
Editor
Gadner Johannes, Richards Lyn, Buber Renate
Contacto del fabricante
Springer Nature Customer Service Center GmbH
ProductSafety@springernature.com

Europaplatz 3,69115 Heidelberg, Germany
Heidelberg
69115
Alemania