Artículos relacionados a Understanding Consumer Choice

Understanding Consumer Choice - Tapa dura

Foxall, G. R.; Foxall, Gordon R.

 
9781403914927: Understanding Consumer Choice
Tapa dura
ISBN 10: 1403914923 ISBN 13: 9781403914927
Editorial: AIAA, 2005

Sinopsis

This book examines two broad perspectives on consumer behavior, that which emphasizes its inner causes such as attitudes and intentions, and that which emphasizes the situational influences that shape it. While marketing and consumer research have well-developed theories that derive from the first, social cognitive, approach, there is little theory-development that relates choice to its environmental causes. The revised and updated edition differs from the first edition by integrating the question of attitude-behavior consistency with the two perspectives on consumer choice.

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Acerca del autor

GORDON R. FOXALL is Distinguished Research Professor at Cardiff University Business School, UK. He is a Fellow of both the British Psychological Society (FBPsS) and the British Academy of Management (FBAM) and an Academician of the Academy of Learned Societies for the Social Sciences (AcSS).

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
AIAA
Año de publicación
2005
Idioma
Inglés
ISBN 10 
1403914923
ISBN 13 
9781403914927
Encuadernación
Tapa dura
Número de páginas
280
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