Artículos relacionados a Contemporary Strategic Management

Contemporary Strategic Management - Tapa blanda

Pettinger, Richard

 
9781403913272: Contemporary Strategic Management
Tapa blanda
ISBN 10: 1403913277 ISBN 13: 9781403913272
Editorial: Palgrave, 2004

Sinopsis

Contemporary Strategic Management

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

RICHARD PETTINGER is Lecturer in Management Studies at University College London, UK.

De la contraportada

A coherent summary of theory and a route map through practical strategic management which will be very useful for students'. Alison Dean, Canterbury School of Business, University of Kent.
Contemporary Strategic Management uses up-to-date organizations and situations such as Barbie, Rebuilding Iraq, Easy Jet and McDonalds to emphasise the practical side of strategy, while at the same time illustrating the theoretical issues involved.
Richard Pettinger discusses strategic analysis and choice, strategic failures and successes, investment appraisals, ethics, implementation and the development of strategic management from a managerial perspective. This approach will appeal especially to MBA and final year management students who appreciate the 'hands on' feel of the text.
- Over 150 'Contemporary Insights' using organizations and situations to demonstrate strategy in practice.
- End of chapter 'Work Assignments/Discussion Questions' to assess learning and encourage debate.
- As an experienced business author, Pettinger has a warm, persuasive and student friendly style making this text accessible, appealing and well structured.
Visit the companion website at www.palgrave.com/business/pettinger/strategy which offers guidance on building a course around the text, answers to questions, further discussion questions and powerpoint slides.
Author Biography
RICHARD PETTINGER teaches a wide variety of courses, including strategic management at the Management Studies Centre, University College London and is also an active Management Consultant.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http: //www.palgrave.com/business/pettinger/index.asp

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Palgrave
Año de publicación
2004
Idioma
Inglés
ISBN 10 
1403913277
ISBN 13 
9781403913272
Encuadernación
Tapa blanda
Número de páginas
548
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

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