Innovation Management: Strategy and Implementation Using the Pentathlon Framework - Tapa blanda

Goffin, Keith

 
9781403912602: Innovation Management: Strategy and Implementation Using the Pentathlon Framework
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ISBN 10: 1403912602 ISBN 13: 9781403912602
Editorial: Palgrave Macmillan, 2005

Sinopsis

Designed primarily for students on MBA and executive education courses, this practical text introduces a new 'pentathlon' framework for discussing the key issues in managing innovation. Presenting key theoretical findings and showcasing best practice from successful organizations through more than sixty international case examples, the authors provide pragmatic tools for the effective management of innovation and develop strategies for improving innovation performance in both service and manufacturing companies.

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Acerca de los autores

Keith Goffin is Professor of Innovation Management and Director of Graduate Programs at Stuttgart Institute of Management and Technology where he is building up a Center for Applied Management Research.

Rick Mitchell is Group Technology Director of Domino Printing Services, Visiting Professor at Cranfield School of Management, and also teaches at Cambridge University.


Keith Goffin is Professor of Innovation Management and Director of Graduate Programs at Stuttgart Institute of Management and Technology where he is building up a Center for Applied Management Research. Rick Mitchell is Group Technology Director of Domino Printing Services, Visiting Professor at Cranfield School of Management, and also teaches at Cambridge University.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Palgrave Macmillan
Año de publicación
2005
Idioma
Inglés
ISBN 10 
1403912602
ISBN 13 
9781403912602
Encuadernación
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Número de páginas
384
Contacto del fabricante
no disponible
Persona responsable
Koch-Chemie GmbH
https://www.koch-chemie.com

Einsteinstr. 42
Unna
59423
Alemania

Otras ediciones populares con el mismo título

9780230205826: Innovation Management: Strategy and Implementation Using the Pentathlon Framework

Edición Destacada

ISBN 10:  0230205828 ISBN 13:  9780230205826
Editorial: Palgrave Macmillan, 2010
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