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Sinopsis
Introduction : What is Visionary Packaging? PART I: A SHORT BUT IMPORTANT HISTORY OF PACKAGING The Ubiquitous Package The Evolution of Packaging The Power of Branded Packaging PART II: THE CONSUMER MINDSET AND PACKAGING Package Design and the Consumer Consumer Attitudes and Concerns A Broader View Emotional Purchasing The Lifestyle Influence PART III: CONNECTING THE PACKAGE WITH THE CONSUMER Shaping Up The Package in the Retail Store Wal-Mart and Everyone Else Packaging as a Promotional Tool The Package on the Road PART IV: TRENDS IN VISIONARY PACKAGING Brand Packaging The Obvious is not Always Obvious The Designer as a Business Partner Packaging Politics Virtual Package Management All You Need to Know PART V: THE FUTURE OF VISIONARY PACKAGING Packaging Opportunities and Challenges What’s Ahead? The Information Bubble The Digital Package New Challenges for Marketers and Package Designers Ready-Get Set-GO!
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Acerca del autor
HERBERT M. MEYERS is the retired founding partner of Gerstman+Meyers, a leading Brand Identity and Design Consultancy servicing Fortune 500 clients worldwide. He is a leading branding practitioner and past president of Package Design Council International and recipient of numerous design awards. Herbert Meyers was the first ever to receive the organization's PDC Award for Life time Packaging Excellence and Leadership. RICHARD GERSTMAN is Chairman of Interbrand US, the world's leading brand consultancy and founding partner of Gerstman+Meyers, with Herbert Meyers. He has worked with inter
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The Visionary Package
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Palgrave MacMillan, 2004
ISBN 10: 1403906777
ISBN 13: 9781403906779
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Hardcover. Condición: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G1403906777I3N10
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The Visionary Package
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Palgrave USA, 2004
ISBN 10: 1403906777
ISBN 13: 9781403906779
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Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: Good. The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities for brands and products through packaging, brand identity and creativity. MARKET 1: Senior Executives in a range of companies in manufacturing and retailing, in particular those in marketing, brand management, design and corporate communications; Branding Consultants; Executive MBA and post experience programmes in business and management schools, particularly in marketing, brand management and retailing MARKET 2: Lecturers, Researchers and Libraries in Universities and Business and Management Schools, particularly in marketing, brand management, retailing and corporate communications. Nº de ref. del artículo: 00051926699
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The Visionary Package
Publicado por
Palgrave USA, 2004
ISBN 10: 1403906777
ISBN 13: 9781403906779
Antiguo o usado
Tapa dura
Librería: World of Books Inc, Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Hardback. Condición: Good. The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities for brands and products through packaging, brand identity and creativity. MARKET 1: Senior Executives in a range of companies in manufacturing and retailing, in particular those in marketing, brand management, design and corporate communications; Branding Consultants; Executive MBA and post experience programmes in business and management schools, particularly in marketing, brand management and retailing MARKET 2: Lecturers, Researchers and Libraries in Universities and Business and Management Schools, particularly in marketing, brand management, retailing and corporate communications. Nº de ref. del artículo: CIN1403906777G
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The Visionary Package by Herb Meyers and Richard Gerstman
Publicado por
Palgrave Macmillan, 2004
ISBN 10: 1403906777
ISBN 13: 9781403906779
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Librería: Midtown Scholar Bookstore, Harrisburg, PA, Estados Unidos de America
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Hardcover. Condición: Very Good. crisp clean w/light shelfwear/edgewear - may have remainder mark Standard-sized. Nº de ref. del artículo: 1403906777-01
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The Visionary Package by Herb Meyers and Richard Gerstman
Publicado por
Palgrave Macmillan, 2004
ISBN 10: 1403906777
ISBN 13: 9781403906779
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Librería: Midtown Scholar Bookstore, Harrisburg, PA, Estados Unidos de America
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Hardcover. Condición: Good. HARDCOVER Good - Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name - GOOD Standard-sized. Nº de ref. del artículo: M1403906777Z3
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The Visionary Package
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Palgrave Macmillan Limited, 2004
ISBN 10: 1403906777
ISBN 13: 9781403906779
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
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Condición: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Nº de ref. del artículo: 9311137-20
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The Visionary Package
Publicado por
Palgrave Macmillan Limited, 2004
ISBN 10: 1403906777
ISBN 13: 9781403906779
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
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Condición: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Nº de ref. del artículo: 8854952-75
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The Visionary Package
Publicado por
Palgrave Macmillan Limited, 2004
ISBN 10: 1403906777
ISBN 13: 9781403906779
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Librería: Better World Books Ltd, Dunfermline, Reino Unido
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Condición: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Nº de ref. del artículo: GRP82538076
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Imagen de archivo
The Visionary Package
Publicado por
Palgrave Macmillan Limited, 2004
ISBN 10: 1403906777
ISBN 13: 9781403906779
Antiguo o usado
Tapa dura
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Nº de ref. del artículo: 9311137-20
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The Visionary Package: Using Packaging to Build Effective Brands
Publicado por
Palgrave Macmillan, 2005
ISBN 10: 1403906777
ISBN 13: 9781403906779
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Librería: Anybook.com, Lincoln, Reino Unido
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Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9781403906779. Nº de ref. del artículo: 9239778
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