Brands have become very important as sources of value and a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands, but this book defines a new competitive arena in the creation and development of brands--sound. Sonic branding is a new, fast-growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.
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DANIEL JACKSON is the Founder and Managing Director of Sonicbrand Ltd, a leading and pioneering company in sonic branding. He has worked in media planning and written articles on sonic branding.
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Librería: AwesomeBooks, Wallingford, Reino Unido
Hardcover. Condición: Very Good. Sonic Branding: An Introduction: An Essential Guide to the Art and Science of Sonic Branding This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Nº de ref. del artículo: 7719-9781403905192
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Librería: Bahamut Media, Reading, Reino Unido
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
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Librería: HPB-Red, Dallas, TX, Estados Unidos de America
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Librería: medimops, Berlin, Alemania
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Librería: medimops, Berlin, Alemania
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Librería: Books From California, Simi Valley, CA, Estados Unidos de America
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