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Sinopsis
In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience. A highly visual examination of each phase of the branding process includes comprehensive coverage of the key brand applications of graphic design and advertising. Readers gain valuable insight into the art of designing individual brand applications-brand identity, promotional design, identification graphics, web sites, advertising, and unconventional/guerilla formats, among others-while benefiting from the thoughtful commentary and full-color branding work of award-winning designers and creative directors worldwide.
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Acerca del autor
Robin Landa is a Distinguished Professor in the Michael Graves College, Kean University. She has written over twenty books about graphic design, advertising design, branding, creativity, and drawing -- including Graphic Design Solutions, 6th Edition, Advertising By Design, 3rd Edition, and Nimble: Thinking Creatively In The Digital Age, which received an outstanding review in Communication Arts. She has won numerous awards for her design, writing, and research, including awards from the National Society of Arts and Letters and the National League of Pen Women. She received the 2015 Human Rights Educator award, 2013 Kean Teacher of the Year, and the Carnegie Foundation lists her among the great teachers of our time. Robin was the sole judge of the 2014 HOW Logo Competition and is a favorite speaker at the HOW Design conferences.Crack The Spine published Robin's short story, "Bottled Up." Recently, Robin presented on the subject of personal branding at Columbia University and HOW Design magazine has published many of her articles. She is a Chair on the governance board of Design Incubation, a design research and practice organization. Visit her online at www.robinlandabooks.com .
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- EditorialCengage Learning
- Año de publicación2005
- ISBN 10 1401848877
- ISBN 13 9781401848873
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de páginas271
- Contacto del fabricanteno disponible
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Designing Brand Experience: Creating Powerful Integrated Brand Solutions (Graphic Design/Interactive Media)
Publicado por
Cengage Learning, 2005
ISBN 10: 1401848877
ISBN 13: 9781401848873
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Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Nº de ref. del artículo: Z1-F-037-01683
Cantidad disponible: 1 disponibles
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Designing Brand Experience : Creating Powerful Integrated Brand Solutions
Publicado por
Delmar Cengage Learning, 2005
ISBN 10: 1401848877
ISBN 13: 9781401848873
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Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: GRP102555958
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Designing Brand Experience: Creating Powerful Integrated Brand Solutions
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9781401848873. Nº de ref. del artículo: 8249732
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Designing Brand Experience: Creating Powerful Integrated Brand Solutions
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9781401848873. Nº de ref. del artículo: 8249731
Cantidad disponible: 1 disponibles
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Designing Brand Experience: Creating Powerful Integrated Brand Solutions
Publicado por
Cengage Delmar Learning, 2006
ISBN 10: 1401848877
ISBN 13: 9781401848873
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Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9781401848873. Nº de ref. del artículo: 8249733
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Designing Brand Experience: Creating Powerful Integrated Brand Solutions
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Cengage Learning, 2005
ISBN 10: 1401848877
ISBN 13: 9781401848873
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Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.66. Nº de ref. del artículo: G1401848877I4N00
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Designing Brand Experience: Creating Powerful Integrated Brand Solutions
Publicado por
Cengage Learning, 2005
ISBN 10: 1401848877
ISBN 13: 9781401848873
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
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Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.66. Nº de ref. del artículo: G1401848877I4N00
Cantidad disponible: 1 disponibles
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Designing Brand Experience: Creating Powerful Integrated Brand Solutions
Publicado por
Cengage Learning, 2005
ISBN 10: 1401848877
ISBN 13: 9781401848873
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.66. Nº de ref. del artículo: G1401848877I2N00
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Designing Brand Experience : Creating Powerful Integrated Brand Solutions
Publicado por
Delmar Cengage Learning, 2005
ISBN 10: 1401848877
ISBN 13: 9781401848873
Antiguo o usado
Tapa blanda
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: GRP102555958
Cantidad disponible: 1 disponibles
Imagen de archivo
Designing Brand Experience : Creating Powerful Integrated Brand Solutions
Publicado por
Delmar Cengage Learning, 2005
ISBN 10: 1401848877
ISBN 13: 9781401848873
Antiguo o usado
Tapa blanda
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 4019901-6
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