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What Americans Really Want...really: The Truth About Our Hopes, Dreams and Fears - Tapa blanda

Luntz, Frank I.

 
9781401310417: What Americans Really Want...really: The Truth About Our Hopes, Dreams and Fears
Tapa blanda
ISBN 10: 1401310419 ISBN 13: 9781401310417
Editorial: Hyperion, 2010

Sinopsis

The best-selling author of Words that Work draws on over a decade of research, including a survey conducted specifically for the book, to reveal what Americans truly want--including personal priorities, daily habits, private desires, elected officials, in the workplace and more--and what it means for business. Reprint. A best-selling book.

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Acerca del autor

Frank Luntz is one of the most respected communication professionals in America today. He has written, supervised, and conducted more than a thousand surveys and focus groups for corporate and public affairs clients here and abroad. He has developed campaigns for Merrill Lynch, Federal Express, AT&T, Pfizer, and McDonalds. Dr. Luntz is the first resource media outlets turn to when they want to understand American voters. His recurring segments on MSNBC/ CNBC during the 2002 election cycle won an Emmy. Dr. Luntz lives in Alexandria, VA.

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Editorial
Hyperion
Año de publicación
2010
Idioma
Inglés
ISBN 10 
1401310419
ISBN 13 
9781401310417
Encuadernación
Tapa blanda
Número de páginas
336
Contacto del fabricante
no disponible
Persona responsable
no disponible