The CEO of two successful independent clothing stores shares the secrets of his family's successful merchandising and management approach, which calls for a personal relationship with customers and an emphasis on customer service, and explains how this approach attracts great employees, lowers marketing costs, and maintains revenues. 50,000 first printing.
Jack Mitchell is the CEO of Mitchells/Richards/Marshs, three of the most successful clothing stores in the business. He and his wife, Linda, live in Wilton, Connecticut, where they raised four sons.
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