Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers - Tapa dura

Rajamannar, Raja

 
9781400223954: Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers
Tapa dura
ISBN 10: 1400223954 ISBN 13: 9781400223954
Editorial: HarperCollins Leadership, 2021

Sinopsis

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption.

As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution.

Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination.

As Chief Marketing Officer of Mastercard, one of the world’s most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful.

In Quantum Marketing, readers will:

  • Understand the evolution of marketing and how to be at the forefront of future change.
  • Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry.
  • Achieve breakthroughs in innovative thinking to compete in modern business. 
  • Gain perspective from top marketers across industries.

Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Raja Rajamannar is a globally recognized marketer, an innovative thinker, a transformational business leader, and a highly successful brand builder. Starting as a marketing trainee, he worked his way up through different companies, industries, and geographies around the world to become the global Chief Marketing and Communications Officer of Mastercard, which he has built into an iconic brand that is now rated amongst the top twelve brands globally. He was named Global Marketer of the Year by the World Federation of Advertisers, as Forbes Top 5 World's Most Influential CMOs, Business Insider’s 25 Most Innovative CMOs in the World, Ad Week’s Top 10 Most Tech Savvy CMOs in the World, Billboard’s 2018 Top Branding Power Player, and Campaign Power 100, and he is an inductee into The CMO Club Hall of Fame. He was elected as the President of the World Federation of Advertisers and is also on the board of directors of PPL Corporation (a Fortune 500 company).

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
HarperCollins Leadership
Año de publicación
2021
Idioma
Inglés
ISBN 10 
1400223954
ISBN 13 
9781400223954
Encuadernación
Tapa dura
Número de páginas
240
Contacto del fabricante
no disponible
Persona responsable
HarperCollins Publishers Ireland
enquiries@harpercollins.ie

Mayor Street Upper 39/40
Dublin
D01 C9W8
Irlanda

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9781404116191: Quantum Marketing : Mastering the New Marketing Mindset for Tomorrow's Consumers

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ISBN 10:  1404116192 ISBN 13:  9781404116191
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