Sinopsis
A SHORT COURSE IN BUSINESS STRATEGY BASICS.
7 Lessons in Strategy is a quick course in acquiring vital strategic thinking skills giving you everything you need to know in just seven short chapters. From unpacking the myths of strategy and exploring the varying meanings people put to the word, to a closer examination of internal strategy, marketing strategy, brand strategy and competitive strategy, you'll explore failures and successes and build a platform for developing your own strategic thinking skills.
* Lesson 1: Understand what strategy is and what it isn't
* Lesson 2: Understand what drives strategy and what strategy drives
* Lesson 3: Understand internal strategy
* Lesson 4: Understand marketing strategy
* Lesson 5: Understand brand strategy
* Lesson 6: Understand competitive strategy
* Lesson 7: Keep strategy going
Explore the main themes and ideas in strategy, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Strategy is your fastest route to success.
ABOUT THE SERIES
7 Lessons are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.
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Acerca del autor
Stephen Berry is a leading expert on strategy as both a coach and a practitioner.
"Sobre este título" puede pertenecer a otra edición de este libro.
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7 Lessons in Strategy (Paperback)
Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de America
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Paperback. Condición: new. Paperback. A SHORT COURSE IN BUSINESS STRATEGY BASICS.7 Lessons in Strategy is a quick course in acquiring vital strategic thinking skills giving you everything you need to know in just seven short chapters. From unpacking the myths of strategy and exploring the varying meanings people put to the word, to a closer examination of internal strategy, marketing strategy, brand strategy and competitive strategy, you'll explore failures and successes and build a platform for developing your own strategic thinking skills.* Lesson 1: Understand what strategy is and what it isn't* Lesson 2: Understand what drives strategy and what strategy drives* Lesson 3: Understand internal strategy* Lesson 4: Understand marketing strategy* Lesson 5: Understand brand strategy* Lesson 6: Understand competitive strategy* Lesson 7: Keep strategy goingExplore the main themes and ideas in strategy, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Strategy is your fastest route to success.ABOUT THE SERIES7 Lessons are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject. 7 short lessons that will help you master strategy - whatever your business role. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9781399830577
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7 Lessons in Strategy: Master the Basics in 7 Steps (Paperback or Softback)
Publicado por
John Murray Publishers 6/16/2026, 2026
ISBN 10: 1399830570
ISBN 13: 9781399830577
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Librería: BargainBookStores, Grand Rapids, MI, Estados Unidos de America
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7 Lessons in Strategy: Master the Basics in 7 Steps
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John Murray Language, 2026
ISBN 10: 1399830570
ISBN 13: 9781399830577
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7 Lessons in Strategy
Publicado por
John Murray Press, GB, 2026
ISBN 10: 1399830570
ISBN 13: 9781399830577
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Librería: Rarewaves USA, OSWEGO, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: New. A SHORT COURSE IN BUSINESS STRATEGY BASICS.7 Lessons in Strategy is a quick course in acquiring vital strategic thinking skills giving you everything you need to know in just seven short chapters. From unpacking the myths of strategy and exploring the varying meanings people put to the word, to a closer examination of internal strategy, marketing strategy, brand strategy and competitive strategy, you'll explore failures and successes and build a platform for developing your own strategic thinking skills.* Lesson 1: Understand what strategy is and what it isn't* Lesson 2: Understand what drives strategy and what strategy drives* Lesson 3: Understand internal strategy* Lesson 4: Understand marketing strategy* Lesson 5: Understand brand strategy* Lesson 6: Understand competitive strategy* Lesson 7: Keep strategy goingExplore the main themes and ideas in strategy, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Strategy is your fastest route to success.ABOUT THE SERIES7 Lessons are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject. Nº de ref. del artículo: LU-9781399830577
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7 Lessons in Strategy
Publicado por
John Murray Press, GB, 2026
ISBN 10: 1399830570
ISBN 13: 9781399830577
Nuevo
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Librería: Rarewaves.com USA, London, LONDO, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: New. A SHORT COURSE IN BUSINESS STRATEGY BASICS.7 Lessons in Strategy is a quick course in acquiring vital strategic thinking skills giving you everything you need to know in just seven short chapters. From unpacking the myths of strategy and exploring the varying meanings people put to the word, to a closer examination of internal strategy, marketing strategy, brand strategy and competitive strategy, you'll explore failures and successes and build a platform for developing your own strategic thinking skills.* Lesson 1: Understand what strategy is and what it isn't* Lesson 2: Understand what drives strategy and what strategy drives* Lesson 3: Understand internal strategy* Lesson 4: Understand marketing strategy* Lesson 5: Understand brand strategy* Lesson 6: Understand competitive strategy* Lesson 7: Keep strategy goingExplore the main themes and ideas in strategy, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Strategy is your fastest route to success.ABOUT THE SERIES7 Lessons are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject. Nº de ref. del artículo: LU-9781399830577
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7 Lessons in Strategy
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PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: WB-9781399830577
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7 Lessons in Strategy
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7 Lessons in Strategy: Master the Basics in 7 Steps
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John Murray Languages, 2026
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7 Lessons in Strategy: Master the Basics in 7 Steps
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ISBN 10: 1399830570
ISBN 13: 9781399830577
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Strategy In A Week
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Condición: New. 2026. Paperback. . . . . . Nº de ref. del artículo: V9781399830577
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