Strategic Thinking: A Nine Step Approach to Strategy and Leadership for Managers and Marketers - Tapa dura

Wootton, Simon; Horne, Terry

 
9781398698253: Strategic Thinking: A Nine Step Approach to Strategy and Leadership for Managers and Marketers
Tapa dura
ISBN 10: 1398698253 ISBN 13: 9781398698253
Editorial: Kogan Page, 2021

Sinopsis

Strategic Thinking: A Step-by-Step Approach to Strategy and Leadership, now in its third edition, takes you step by step through sound strategic thinking by setting out the questions to ask. In the process of answering these questions and thinking through the important issues that they raise, you will learn how to formulate strategies and write clear and concise strategic plans.With new online material to support each step and help strengthen your ability to predict future changes, as well as a new section covering key aspects of leadership and neuroscience, this practical book will enable you to:gain a deeper understanding of your market;forecast where your organization is heading;think critically about proposals;write an effective strategic planAlso including prompt sheets, objectives, action plans and useful summaries, this fully updated third edition is a must-have for all practicing managers and business students.Online supporting resources for this book include downloadable templates including taking strategics decisions, creating strategic knowledge and assessing strategic ability.

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Acerca del autor

Simon Wootton, formerly a consultant in the pharmaceutical industry and CEO of an Independent Mental Health Service, is now Associate Director of Commissioning at NHS Manchester. Terry Horne was previously a Director of BTR Industries and Colt International. He now develops Masters programmes on strategic marketing and leadership at Lancashire Business School.

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Editorial
Kogan Page
Año de publicación
2021
Idioma
Inglés
ISBN 10 
1398698253
ISBN 13 
9781398698253
Encuadernación
Tapa dura
Número de edición
3
Número de páginas
162
Contacto del fabricante
no disponible
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Pärnu mnt. 139b-14
Tallinn
11317
Estonia