AI for Public Relations: A How-To Guide for Implementation and Management - Tapa dura

 
9781398625051: AI for Public Relations: A How-To Guide for Implementation and Management
Tapa dura
ISBN 10: 1398625051 ISBN 13: 9781398625051
Editorial: Kogan Page, 2026

Sinopsis

<p><b>Learn how to apply AI effectively, ethically and at scale throughout PR processes and strategies.</b><br><br> <b><i>AI for Public Relations</i></b> is a practical guide for mid-career PR managers and agency professionals who want to build credibility and integrate AI tools into everyday practice. As AI reshapes content creation, planning, measurement and reputation management, this book shows how to apply proven principles and implement the right frameworks to optimize workflows while protecting brand trust.<br><br> Edited by industry leaders <b>Stephen Waddington</b> and <b>Ben Verinder</b>, this collection brings together expert contributors to explain what AI means for operational delivery, stakeholder engagement and long-term strategic planning. Through detailed chapters and actionable tools, it provides clear guidance for navigating risk, enhancing capability and developing an informed, future-focused PR function.<br><br>You'll learn how to:<br>- Apply AI models to improve content creation, planning and performance measurement<br>- Implement practical tools that streamline workflows while strengthening professional judgment<br>- Develop strategies for managing risk, safeguarding reputation and ensuring responsible AI use<br>- Optimize organizational adoption by aligning governance, processes and stakeholder expectations<br>- Use real-world examples from AMEC, South Norfolk and Broadland District Councils, The University of Cambridge to guide your decision making<br><br>With a balance of strategic insight and hands-on application, <b><i>AI for Public Relations</i></b> helps you develop the skills, frameworks and confidence to lead AI integration and elevate your impact in a rapidly changing profession.<br><br><b><i>Themes include: </i></b><i>PR strategy, AI implementation, reputation management, governance, measurement frameworks, communication planning</i></p>

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca de los autores

<b>Stephen Waddington </b>is a professional advisor at Wadds Inc. and PhD researcher at Leeds Business School who supports agencies and in-house teams on management, corporate communications, and public relations issues. Based in London, UK, he was previously managing director at Metia Group, an international digital marketing agency and Chief Engagement Officer at Ketchum, an Omnicom-owned agency. Stephen is a Chartered PR Practitioner, was previously the President of the CIPR and is now an Honorary Fellow of the CIPR and a Fellow of the PRCA. He was awarded the Mark Mellor Outstanding Contribution to the Industry Award by the PRCA in 2021.

<b>Ben Verinder</b> is founder and managing director of Chalkstream, a reputation research and management agency. He is a founder member of the CIPR AI in PR panel, the author of the first papers published by the CIPR on AI in PR (on AI and data ethics), and the creator of the world's first AI and Reputation Leadership course. He is also a regular speaker, trainer, and consultant on AI in PR, focusing on helping communication teams integrate AI into their workflows and managing the reputation and relationship impacts of AI adoption across the organisation.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Kogan Page
Año de publicación
2026
Idioma
Inglés
ISBN 10 
1398625051
ISBN 13 
9781398625051
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
288
Editor
Waddington Stephen, Verinder Ben
Contacto del fabricante
no disponible
Persona responsable
Eu comply OÜ
hello@eucompliancepartner.com

Pärnu mnt. 139b 14
Tallinn
11317
Estonia

Otras ediciones populares con el mismo título

9781398625037: AI for Public Relations: A How-To Guide for Implementation and Management

Edición Destacada

ISBN 10:  1398625035 ISBN 13:  9781398625037
Editorial: Kogan Page, 2026
Tapa blanda