Sinopsis
<p><b>Learn how to apply AI effectively, ethically and at scale throughout PR processes and strategies.</b><br><br> <b><i>AI for Public Relations</i></b> is a practical guide for mid-career PR managers and agency professionals who want to build credibility and integrate AI tools into everyday practice. As AI reshapes content creation, planning, measurement and reputation management, this book shows how to apply proven principles and implement the right frameworks to optimize workflows while protecting brand trust.<br><br> Edited by industry leaders <b>Stephen Waddington</b> and <b>Ben Verinder</b>, this collection brings together expert contributors to explain what AI means for operational delivery, stakeholder engagement and long-term strategic planning. Through detailed chapters and actionable tools, it provides clear guidance for navigating risk, enhancing capability and developing an informed, future-focused PR function.<br><br>You'll learn how to:<br>- Apply AI models to improve content creation, planning and performance measurement<br>- Implement practical tools that streamline workflows while strengthening professional judgment<br>- Develop strategies for managing risk, safeguarding reputation and ensuring responsible AI use<br>- Optimize organizational adoption by aligning governance, processes and stakeholder expectations<br>- Use real-world examples from AMEC, South Norfolk and Broadland District Councils, The University of Cambridge to guide your decision making<br><br>With a balance of strategic insight and hands-on application, <b><i>AI for Public Relations</i></b> helps you develop the skills, frameworks and confidence to lead AI integration and elevate your impact in a rapidly changing profession.<br><br><b><i>Themes include: </i></b><i>PR strategy, AI implementation, reputation management, governance, measurement frameworks, communication planning</i></p>
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Acerca de los autores
<b>Stephen Waddington </b>is a professional advisor at Wadds Inc. and PhD researcher at Leeds Business School who supports agencies and in-house teams on management, corporate communications, and public relations issues. Based in London, UK, he was previously managing director at Metia Group, an international digital marketing agency and Chief Engagement Officer at Ketchum, an Omnicom-owned agency. Stephen is a Chartered PR Practitioner, was previously the President of the CIPR and is now an Honorary Fellow of the CIPR and a Fellow of the PRCA. He was awarded the Mark Mellor Outstanding Contribution to the Industry Award by the PRCA in 2021.
<b>Ben Verinder</b> is founder and managing director of Chalkstream, a reputation research and management agency. He is a founder member of the CIPR AI in PR panel, the author of the first papers published by the CIPR on AI in PR (on AI and data ethics), and the creator of the world's first AI and Reputation Leadership course. He is also a regular speaker, trainer, and consultant on AI in PR, focusing on helping communication teams integrate AI into their workflows and managing the reputation and relationship impacts of AI adoption across the organisation.
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AI for Public Relations: A How-To Guide for Implementation and Management
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Kogan Page May 2026, 2026
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Paperback. Condición: new. Paperback. Artificial Intelligence is rapidly transforming every single industry, and public relations is no exception. This book provides agencies and practitioners with the guidance they need to embrace the change in order to both create efficiencies and manage risk. Developed by leading practitioners and academics, AI for Public Relations addresses the urgent need for practical guidance on how to embrace and embed artificial intelligence into the public relations industry. Providing clear guidance for mid-level and senior leaders, this book combines practical, tactical implementation advice alongside strategic considerations for the future of practice. This is the first comprehensive guide designed to help practitioners navigate the operational and reputation management aspects of AI adoption. Covering topics on the practical implementation of AI such as using it in content creation, planning and measurement and public relations management, this book also delves into issues around broader organisational adoption and governance such as managing and mitigating the risk AI poses to relationships and reputation. Featuring real-world examples from companies such as AXA, the BBC, Deutsche Bank and Adecco, this book is the ultimate guide to the future of Public Relations in the age of AI. Understand how to embrace and embed artificial intelligence into your public relations and communications practice and strategy with this how-to guide. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9781398625037
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Paperback. Condición: New. Learn how to apply AI effectively, ethically and at scale throughout PR processes and strategies. AI for Public Relations is a practical guide for mid-career PR managers and agency professionals who want to build credibility and integrate AI tools into everyday practice. As AI reshapes content creation, planning, measurement and reputation management, this book shows how to apply proven principles and implement the right frameworks to optimize workflows while protecting brand trust. Edited by industry leaders Stephen Waddington and Ben Verinder, this collection brings together expert contributors to explain what AI means for operational delivery, stakeholder engagement and long-term strategic planning. Through detailed chapters and actionable tools, it provides clear guidance for navigating risk, enhancing capability and developing an informed, future-focused PR function.You'll learn how to:- Apply AI models to improve content creation, planning and performance measurement- Implement practical tools that streamline workflows while strengthening professional judgment- Develop strategies for managing risk, safeguarding reputation and ensuring responsible AI use- Optimize organizational adoption by aligning governance, processes and stakeholder expectations- Use real-world examples from AMEC, South Norfolk and Broadland District Councils, The University of Cambridge to guide your decision makingWith a balance of strategic insight and hands-on application, AI for Public Relations helps you develop the skills, frameworks and confidence to lead AI integration and elevate your impact in a rapidly changing profession.Themes include: PR strategy, AI implementation, reputation management, governance, measurement frameworks, communication planning. Nº de ref. del artículo: LU-9781398625037
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