Digital Marketing Strategy: An Integrated Approach to Online Marketing - Tapa blanda

Sinopsis

<p><b>Ready to develop and implement a digital marketing strategy that elevates your career?</b></p><p><b><i>Digital Marketing Strategy</i></b> is a practical guide designed for mid-career professionals seeking to build credibility and lead with confidence. Written by marketing expert <b>Simon Kingsnorth</b>, the fourth edition of his top-rated manual offers detailed models and frameworks to help you apply strategic principles across AI integration, marketing automation and digital analytics. With fresh real-world examples and actionable tools, it empowers you to optimize your digital marketing efforts and deliver measurable impact.</p><p>You'll learn how to:<Br>- Develop a strategic digital marketing plan using proven frameworks&lt;br&gt; <Br>- Implement AI-driven tools to enhance campaign efficiency<Br>- Optimize marketing performance with data-backed decision making<Br>- Build career credibility through advanced digital marketing skills<Br><b>- New to this edition</b>: Use AI to build a strategy, the metaverse, Web3 and NFTs, plus updates to data points, platform features and real-world examples</p><p>With comprehensive chapters and supportive online resources, this guide equips you to navigate emerging digital trends while driving tangible results in your organization and career.</p><p><b><i>Themes include:</i></b><i> Digital marketing strategy, AI integration and marketing automation, Practical frameworks and tools, Career development and impact, Real-world case studies</i></p>

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