Marketing Strategy: Implementing and Measuring a Successful Marketing Strategy - Tapa dura

Tiffany, Jenna

 
9781398621749: Marketing Strategy: Implementing and Measuring a Successful Marketing Strategy
Tapa dura
ISBN 10: 1398621749 ISBN 13: 9781398621749
Editorial: Kogan Page, 2025

Sinopsis

WINNER: The BookFest Spring Book Awards 2022 - Marketing category (first edition)
WINNER: Business Book Awards 2022 - Sales & Marketing category (first edition)
How can senior marketing leaders develop and implement a proven strategy to deliver measurable results?

Marketing Strategy offers a clear, authoritative framework designed for senior professionals seeking to lead with confidence in a rapidly evolving marketing landscape. In this new edition, Jenna Tiffany incorporates the latest insights on Generative AI and features expert perspectives from global brands like Disney. It provides proven strategic models and tools for informed decision-making, helping leaders navigate governance, financial impact and industry trends to deliver sustained business growth.

You'll learn how to:
- Master key models to analyze the marketing environment strategically
- Implement adaptable frameworks across industries with step-by-step guidance
- Leverage real-world examples and expert interviews for actionable insights
- Measure and optimize marketing success using data-led decision making
- New to this edition: Generative AI, new real-world examples and perspectives, online resources - PowerPoint slides

Developed for senior marketing executives, this guide equips you to lead strategy development that aligns with organizational goals and delivers clear ROI.


Themes include: Strategic models, Leadership, Data-led decision making, Financial impact, Industry trends

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Acerca del autor

Jenna Tiffany, based in London, UK and Lisbon, Portugal is Founder and Strategy Director at marketing agency Let'sTalk Strategy and is recognized as one of the top 50 marketers to follow in the world. A Chartered Marketer and awarded fellow of the IDM, she has worked with brands such as Shell, Hilton and World Duty-Free, and is an elected member of the prestigious DMA UK Email Marketing Council. Jenna Tiffany is also an international conference speaker, qualified teacher and a thought-leader on marketing trends.

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Editorial
Kogan Page
Año de publicación
2025
Idioma
Inglés
ISBN 10 
1398621749
ISBN 13 
9781398621749
Encuadernación
Tapa dura
Número de edición
2
Número de páginas
360
Contacto del fabricante
no disponible
Persona responsable
eucomply
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Pärnu mnt 139b-14
Tallinn
11317
Estonia

Otras ediciones populares con el mismo título

9781398621725: Marketing Strategy: Implementing and Measuring a Successful Marketing Strategy

Edición Destacada

ISBN 10:  1398621722 ISBN 13:  9781398621725
Editorial: Kogan Page, 2025
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