Market and User Research Operations: Operationalize Customer Research for Scale and Impact - Tapa blanda
Sinopsis
Looking to boost your research team's impact while cutting down on administrative overload?
Market and User Research Operations is a practical, detailed guide designed for mid-career research managers and professionals aiming to optimize processes and deliver consistent, high-quality insights. As customer expectations rise, this book helps you build credibility by applying proven strategies and frameworks that scale your research function effectively.
You'll learn how to:
- Develop repeatable, reusable insights using proven operational principles
- Implement governance and planning models for on-time, on-budget delivery
- Select and optimize tools and platforms tailored to your team's needs
- Manage participant recruitment ethically and efficiently
- Apply AI and democratize research to meet evolving business demands
Filled with real-world examples and actionable tools, this book empowers you to streamline workflows, improve research quality and create greater business value.
Themes include: Research operations, process optimization, AI in research, Governance, stakeholder value
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Stephanie Marsh (she/they) is a leading expert in UX Research and UX Research Operations based in the UK. As the former Head of User Research and Analysis at the UK Government Digital Service and Head of Digital at the UK Ministry of Defence, they have played a pivotal role in advancing digital innovation within the public sector. Previously a Bunnyfoot consultant , one of the UK's leading UX consultancies, Stephanie has applied their expertise to enhance user experiences across diverse industries. As a respected thought leader, she has contributed to peer-reviewed publications and shared insights through speaking engagements at conferences and industry events.
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Market and User Research Operations: Operationalize Customer Research for Scale and Impact
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Kogan Page, 2025
ISBN 10: 1398620505
ISBN 13: 9781398620506
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Market and User Research Operations: Operationalize Customer Research for Scale and Impact
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Market and User Research Operations: Operationalize Customer Research for Scale and Impact
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Market and User Research Operations : Operationalize Customer Research for Scale and Impact
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Market and User Research Operations (Paperback)
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Kogan Page Ltd, London, 2025
ISBN 10: 1398620505
ISBN 13: 9781398620506
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Paperback. Condición: new. Paperback. Research Operations is a reasonably new field but one that offers businesses huge opportunities to produce more high-quality customer insights by reducing the administrative toll on research departments, freeing up resource to deliver more value. With customers demanding more personalization of experiences, fully understanding the consumer and their experience of your brand or product has never been more important. This, in turn, is increasing the demand for more, higher quality customer insights, and as a result, research teams are under more pressure than ever. However, many companies don't yet fully understand how they can operationalize their research in order to scale consistent and robust research practices, enabling their teams to create more impactful research outcomes that deliver the much needed value to key stakeholders. This is a practical guide on what exactly research operations is and how it can benefit your research by streamlining your administration so the research team can focus on delivering more impactful insights with more frequency on time and to budget. This guide takes mid-career professionals through how you can reduce waste by increasing the capability of reusing past research and minimizing the potential for doing unnecessary research, how to plan your research to ensure the best outcome and how to choose the best tools for your research and business needs. It covers the incredibly practical, from considerations of GDPR, how to recruit participants and how to set up research projects so they run smoothly, as well as providing insight into how AI can be used as part of the research process, how to democratize research and how to adapt to changing needs and requirements. Increase the capability of your research teams by operationalizing your customer research to reduce waste and produce consistent, high-quality insights in a lean and responsive way. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9781398620506
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Market and User Research Operations : Operationalize Customer Research for Scale and Impact
Publicado por
Kogan Page, 2025
ISBN 10: 1398620505
ISBN 13: 9781398620506
Antiguo o usado
Tapa blanda
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
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Market and User Research Operations
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Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: New. Looking to boost your research team's impact while cutting down on administrative overload?Market and User Research Operations is a practical, detailed guide designed for mid-career research managers and professionals aiming to optimize processes and deliver consistent, high-quality insights. As customer expectations rise, this book helps you build credibility by applying proven strategies and frameworks that scale your research function effectively.You'll learn how to:- Develop repeatable, reusable insights using proven operational principles- Implement governance and planning models for on-time, on-budget delivery- Select and optimize tools and platforms tailored to your team's needs- Manage participant recruitment ethically and efficiently- Apply AI and democratize research to meet evolving business demandsFilled with real-world examples and actionable tools, this book empowers you to streamline workflows, improve research quality and create greater business value.Themes include: Research operations, process optimization, AI in research, Governance, stakeholder value. Nº de ref. del artículo: LU-9781398620506
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Market and User Research Operations
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Market and User Research Operations: Operationalize Customer Research for Scale and Impact
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Market and User Research Operations: Operationalize Customer Research for Scale and Impact (Paperback or Softback)
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Kogan Page 8/26/2025, 2025
ISBN 10: 1398620505
ISBN 13: 9781398620506
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Paperback or Softback. Condición: New. Market and User Research Operations: Operationalize Customer Research for Scale and Impact. Book. Nº de ref. del artículo: BBS-9781398620506
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