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Data Strategy: How to Use Data and Artificial Intelligence to Transform Your Business - Tapa dura

Marr, Bernard

 
9781398619616: Data Strategy: How to Use Data and Artificial Intelligence to Transform Your Business
Tapa dura
ISBN 10: 1398619612 ISBN 13: 9781398619616
Editorial: Kogan Page, 2025

Sinopsis

<p><b>Is your business equipped with a data strategy that drives real impact?</b><br> <b><br><i>Data Strategy</i></b> is an essential guide for business leaders who want to use data to build a competitive, future-ready organization. Written by bestselling author and futurist <b>Bernard Marr</b>, this book shows how to design and implement a practical strategy to collect, manage and use data for measurable business performance. <br><br>Now on its third edition, this fully updated book reflects the latest developments in AI, synthetic data, quantum computing, regulation and cybersecurity, giving leaders the context and tools to act decisively in a rapidly evolving data economy.<br><br>You'll learn how to: <br>- Understand how data creates value across operations and decisions <br>- Collaborate with data teams to build a business-led strategy <br>- Integrate AI, automation and analytics into enterprise capability <br>- Navigate ethics, governance and regulatory complexity <br>- Prepare for the future with insight on emerging technologies <br><br>With clear models and actionable insight, <b><i>Data Strategy</i></b> helps senior leaders unlock growth, drive value and lead with confidence in a data-driven world.<br><br><b><i>Themes include:</i></b><i> data strategy, AI integration, business transformation, data governance, digital leadership, emerging technologies</i></p>

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Acerca del autor

<b>Bernard Marr </b>is a bestselling author, keynote speaker, strategic performance consultant, and analytics, KPI, AI &amp; Big Data guru. He has worked with and advised many of the world's best-known organisations. LinkedIn has recently ranked Bernard as the number one LinkedIn Top Voice among UK influncers. He writes on the topic of data and analytics for various publications including Forbes, HuffPost, and LinkedIn Pulse. His blogs and SlideShare presentation of the topic have millions of readers.

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Editorial
Kogan Page
Año de publicación
2025
Idioma
Inglés
ISBN 10 
1398619612
ISBN 13 
9781398619616
Encuadernación
Tapa dura
Número de edición
3
Número de páginas
296
Contacto del fabricante
no disponible
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Pärnu mnt. 139b-14
Tallinn
11317
Estonia