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Business Analytics with Python: Essential Skills for Business Students - Tapa blanda

Chen, Bowei; Kling, Gerhard

 
9781398617179: Business Analytics with Python: Essential Skills for Business Students
Tapa blanda
ISBN 10: 1398617172 ISBN 13: 9781398617179
Editorial: Kogan Page, 2025

Sinopsis

Data-driven decision-making is a fundamental component of business success. Use this textbook to learn the core knowledge and techniques for analyzing business data with Python programming.

Business Analytics with Python assumes no prior knowledge or experience in computer science, presenting the technical aspects of the subject in an accessible, introductory way for students on business courses. It features chapters on linear regression, neural networks and cluster analysis, with a running case study that enables students to apply their knowledge. Students will also benefit from real-life examples to show how business analysis has been used for such tasks as customer churn prediction, credit card fraud detection and sales forecasting.

This book presents a holistic approach to business analytics: in addition to Python, it covers mathematical and statistical concepts, essential machine learning methods and their applications. Business Analytics with Python comes complete with practical exercises and activities, learning objectives and chapter summaries as well as self-test quizzes. It is supported by online resources that include lecturer PowerPoint slides, study guides, sample code and datasets and interactive worksheets.

This textbook is ideal for students taking upper level undergraduate and postgraduate modules on analytics as part of their business, management or finance degrees.

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Acerca de los autores

<b>Bowei Chen </b>is an Associate Professor of Marketing Analytics and Data Science at the Adam Smith Business School, University of Glasgow. He is also the Programme Director of the MSc in Finance and Management and an ESRC IAA Reviewer.

<b>Gerhard Kling</b> is a Professor in Finance at the University of Aberdeen. He has worked in higher education for over 18 years (SOAS, University of Southampton, UWE, Utrecht University). His current interests focus on machine learning (ML), artificial intelligence (AI), and their applications in FinTech and Green Finance.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Kogan Page
Año de publicación
2025
Idioma
Inglés
ISBN 10 
1398617172
ISBN 13 
9781398617179
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
408
Contacto del fabricante
no disponible
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