Decoding the Metaverse: Expand Your Business Using Web3 - Tapa dura

Duffey, Chris

 
9781398609068: Decoding the Metaverse: Expand Your Business Using Web3
Tapa dura
ISBN 10: 1398609064 ISBN 13: 9781398609068
Editorial: Kogan Page, 2023

Sinopsis

Discover the profitable business opportunities within the metaverse and learn how you can and why you should get your company involved today.

In Decoding the Metaverse, Creative Cloud strategist and Web3 expert Chris Duffey establishes a roadmap for entry to the metaverse. Written to help businesses get a handle on a complex new business opportunity, the book begins by explaining how previous iterations of the internet led to the creation of immersive digital technology with Web3 before detailing the building blocks of the metaverse.

The book takes readers through the future of digital spaces, offering insight into immersive experiences, customer engagement, product-led growth and profitability. The chapters focus on the building blocks of the metaverse, including NFTs, blockchain, tokenomics, gaming and virtual real estate. Each chapter is paired with a corresponding case study from well-known brands currently working in the metaverse. Decoding the Metaverse ends with guiding principles about the ethical ramifications of immersive experiences and digital governance.

Throughout Decoding the Metaverse, Duffey highlights the importance of reaching customers through shared immersive experiences. Showcasing the potential impact of working with Web3, he explains how companies can use these opportunities to further their reach and grow their revenue. Readers will step away from the book eager to get their companies involved today.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

<p><b>Chris Duffey</b> is one of the world's leading voices for designing digital experiences with emerging technology. For over 25 years, Duffey has worked with some of the biggest companies in the world. A leading strategic futurist and expert on growth opportunities for brands, organizations and society using technology and creativity, Duffey spearheads Adobe's Creative Cloud strategic development partnerships.<br><br>He has been featured by more than 100 global media outlets, including <i>The Wall Street Journal</i>, <i>The Economist</i>, Inc., <i>Adweek</i>, Ad Age, Cheddar, <i>The Mirror</i>, The Drum, Campaign, CMO.com, <i>The New York Post</i> and Business Insider, and profiled by Google, McKinsey and Wharton. He writes about the metaverse, Web3, blockchain, NFTs, DAOs, DeFi, cryptocurrency, AR/VR, generative AI, spatial computing and virtual worlds.</p>

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Kogan Page
Año de publicación
2023
Idioma
Inglés
ISBN 10 
1398609064
ISBN 13 
9781398609068
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
368
Contacto del fabricante
no disponible
Persona responsable
EUComply OÜ
hello@eucompliancepartner.com

Pärnu mnt 139b-14
Tallinn
11317
Estonia

Otras ediciones populares con el mismo título

9781398609044: Decoding the Metaverse: Expand Your Business Using Web3

Edición Destacada

ISBN 10:  1398609048 ISBN 13:  9781398609044
Editorial: Kogan Page, 2023
Tapa blanda