B2B Customer Experience: A Practical Guide to Delivering Exceptional CX - Tapa dura

Hague, Paul; Hague, Nicholas

 
9781398608535: B2B Customer Experience: A Practical Guide to Delivering Exceptional CX
Tapa dura
ISBN 10: 139860853X ISBN 13: 9781398608535
Editorial: Kogan Page, 2023

Sinopsis

Use this bestselling and practical guide to steer you through how to create exceptional customer experience for the modern B2B consumer. This new edition explores key topics such as AI, the role of IT in customer experience and customer relationship management.

B2B Customer Experience shows readers how to deliver the very best customer experience within the business-to-business industry. Intensely practical in its approach, it is divided into five parts to walk readers through the journey of planning, mapping, structuring, implementing and controlling an effective customer experience, all bespoke for the B2B environment.

Now newly revised, this new edition will provide new case studies demonstrating what makes for good or bad customer experience as well as providing new tactics and strategies that will help build an effective customer experience plan. This new edition also aims to guide the reader on how to successfully incorporate AI into their strategy whilst still delivering great customer experience.

Discussing some of the best-known examples of consumer-focused customer experiences from companies such as Zappos, Nordstrom and John Lewis, B2B Customer Experience is the must-have text for any marketing professional working within a B2B environment.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca de los autores

Paul Hague, based in Manchester, UK, is co- founder of B2B International. With 45 years of experience running market research agencies, his clients include Samsung, Microsoft, Henkel and Michelin. He has over 35 years of practical experience in running a successful market research agency and is the author of Market Research in Practice 5e and The Business Model Handbook, also published by Kogan Page.

Nick Hague, based in Manchester, UK, is co-founder and Head of Growth at B2B International. He is also a host on the B2B Insights Podcast in which he interviews experts on customer experience and branding.

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Editorial
Kogan Page
Año de publicación
2023
Idioma
Inglés
ISBN 10 
139860853X
ISBN 13 
9781398608535
Encuadernación
Tapa dura
Número de edición
2
Número de páginas
272
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9781398608511: B2B Customer Experience: A Practical Guide to Delivering Exceptional CX

Edición Destacada

ISBN 10:  1398608513 ISBN 13:  9781398608511
Editorial: Kogan Page, 2023
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