Event Planning and Management: Principles, Planning and Practice - Tapa dura

Albert, Bernadette; Lomax, Dan; Dowson, Ruth

 
9781398607125: Event Planning and Management: Principles, Planning and Practice
Tapa dura
ISBN 10: 1398607126 ISBN 13: 9781398607125
Editorial: Kogan Page, 2022

Sinopsis

Do you know how to conduct a risk assessment? How to build an events team? How do you measure the success of an event? Event Planning and Management is the comprehensive guide for facing the new wave of live brand and customer experiences

Written by authors with extensive industry experience, this is an essential step-by-step resource for students and the next generation of event planners to plan and deliver a successful event. Using real-world examples such as National Health Service’s (NHS) bespoke planning model and Standon Calling (the cashless festival), this book offers a structured, practical approach to all types of events, from the initial planning to the final evaluating stages.

Now fully updated, this third edition of Event Planning and Management provides a renewed focus on virtual and hybrid events. It also provides an expansion of health and safety advisory in light of COVID-19 and anti-terrorism, as well as new models such as the Cultural Risk Assessment, and further case studies. Accompanied by a host of downloadable resources, this book is the ideal end to end resource for students studying event planning modules and certifications, marketing and PR professionals.

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Acerca de los autores

Ruth Dowson was Senior Lecturer in events management at the UK Centre for Events Management at Leeds Beckett University, UK for over 14 years. She has more than 30 years of experience in strategic development, management and delivery of events, conferences, seminars and exhibitions, in both the public and private sectors.

Bernadette Albert is Senior Lecturer at Leeds Beckett University, UK, where she leads the undergraduate programme in Event Management. She draws on extensive experience in managing and advising on international, state, civic and private events.

Dan Lomax is Senior Lecturer at Leeds Beckett University, UK. He has 25 years' experience in the live music and cultural events sector specializing in content creation, event planning and operational delivery.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Kogan Page
Año de publicación
2022
Idioma
Inglés
ISBN 10 
1398607126
ISBN 13 
9781398607125
Encuadernación
Tapa dura
Número de edición
3
Número de páginas
360
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9781398607101: Event Planning and Management: Principles, Planning and Practice

Edición Destacada

ISBN 10:  139860710X ISBN 13:  9781398607101
Editorial: Kogan Page, 2022
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